H3R Performance Premium Fire Extinguishers Now Available Through JEG’S High Performance
JEG’S High Performance has become the newest automotive aftermarket distributor for H3R Performance Premium Fire Extinguishers. Under the agreement, JEG’S High Performance will carry the H3R Performance MaxOut and HalGuard lines of premium UL listed fire extinguishers in its Columbus, OH, retail stores and on its website www.jegs.com.
NACE to Premier Auto & Cycle Alley, A Car Show for Collision Repair Professionals
The International Autobody Congress & Exposition (NACE) has added a new element being to this year’s event – The NACE Auto & Cycle Alley. NACE delegates are encouraged to bring their personal show cars, trucks and motorcycles to be displayed in the NACE Exposition. Entries will be judged and “Best of Class” winners receiving $2,000 each with the “Best of Show” and “Celebrity Pick” winning entries receiving $3,000 each. WIZARDS Products and CCC Information Services are sponsoring the awards with the “Celebrity Pick” being judged by a panel of experts led by Chip Foose, host of TLC’s Overhaulin’. His participation is sponsored by SATA Spray Equipment.
Mecum Auctions Taps Target for Marketing Communications Services
Mecum Collector Car Auctioneers has selected Target Communications Inc. of Plymouth Meeting, PA, to provide marketing communications services. The announcement was made by Dana Mecum, founder and president of the company that bears his name.
Research Shows Automakers Should Focus on Baby Boomers
California-based automotive researcher AutoPacific has released the results of its study of Baby Boomer automotive consumers. Based on the results of the study, AutoPacific finds that automotive marketers are paying too much attention to youth marketing at the expense of a huge potential with the Baby Boomer market. Baby Boomers — now aged 41 to 60 — are the most affluent Americans, with three-quarters of the nation’s financial assets and $2 trillion in disposable income annually.
Pennzoil Platinum Prize Honors Vehicle Enthusiasts
Pennzoil presented the Platinum Prize to auto and truck enthusiasts around the country as part of its Platinum Garage Tour that traveled to auto events around the country. This award recognized enthusiasts who made the ultimate commitment to protect their most prized investment — their custom or classic vehicles.
California International Auto Show Kicks off 2006 North American Auto Show Season
Southern California’s premiere auto show, the California International Auto Show (CIAS), announced today a series of new vehicle launches and the all-new Auto Show Underground that will highlight the hot automotive customizing market, celebrity and exotic cars, hybrids, classics, and the latest automotive accessories. Coming off a highly successful 2005 auto show season, this year’s CIAS is poised for tremendous growth with an exciting auto show schedule planned for manufacturers, media and consumers alike.
Muth Develops Corvette Signal Mirrors
Muth Mirror Systems has developed specific Signal Mirrors for the Chevrolet Corvette for model years 1997-2004. This American classic sports car enjoys a following from loyal owners and enthusiasts. Signal Mirrors allow them to add a safety accessory that helps prevent accidents while also adding a cool attention-grabbing feature.
DuPont Hot Hues Receives Product of the Year Award
The DuPont Hot Hues Hot Candy Colors dye concentrates line was named New Product of the Year at the 8th Annual Goodguys PPG Nationals held in Columbus, OH on July 8-10. The award was for the Best Paint or Car Care Product category.
State Legislators Join Caucus to Support Automotive Enthusiasts
State legislators around the country with a common goal to support the motor vehicle hobby have joined the State Automotive Enthusiast Leadership Caucus. Formed this year, the Caucus is a bi-partisan group of state lawmakers whose common thread is a love and appreciation for automobiles. Fifty state legislators from California to New York and points in between constitute the charter members.
Satisfied Brake Products Wins Growth Strategy Leadership Award in North American Friction Materials Aftermarket
Frost & Sullivan’s recent analysis, North American Brake System Parts Aftermarket — Friction Parts, selected Satisfied Brake Products as the recipient of the 2005 Growth Strategy Leadership Award for successfully increasing sales and expanding its customer base in the highly competitive North American friction materials aftermarket.