Shops Can Build Repeat Business With Mighty’s Spring Rebate
Beginning April 1 and running through May 31, consumers having their vehicles serviced by a professional shop utilizing Mighty parts, chemicals and lubricants can earn back up to $90 as motivation to properly care for their car.
Mighty Auto Parts Announces ‘Weather Ahead’ Fall Consumer Rebates
When customers purchase one or more of the qualifying services, they receive a rebate check by mail, made out to the shop where they originally had service, for use on their next visit.
OBITUARY: Mighty Auto Parts Director Of Marketing Dave Raphael
“Dave was a dedicated member of the Mighty team – thoroughly professional – a warm-hearted ambassador of good will,” according to Ken Voelker, president and CEO of Mighty.
Mighty Auto Parts Launches New Automotive Service App
The app has two primary features: a vehicle inspection checklist and a menu of automotive services. Both contain customizable content that can be used to communicate and educate consumers about the condition of their vehicles and applicable services offered by the participating service facility.
Mighty Auto Parts Announces Spring Rebates
This program is designed to increase preventive maintenance sales and bring customers back to repair shop for a follow-up visit.
Mighty’s 50th Anniversary Year Sets All-Time Sales Record
Company reports 5.4 percent increase in sales over previous year.
Mighty Auto Parts Announces Fall Promotions
The program, which runs Oct. 1 through Nov. 30, sends consumers a check in the mail following the purchase of select Mighty services to be used on their next visit to the same servicing location.
Mighty Licenses First Master Distributor In Canada
The new Mighty partnership gives WD Co-Auto members access to additional revenue opportunities by expanding their ability to service automotive brands above and beyond their franchise brands.
Mighty Auto Parts Launches Battery Testing Video
This educational video shows why battery testing is an essential step during service and maintenance and how to incorporate it into the inspection process.
Mighty Auto Parts Celebrates 50 Years
The company was founded in 1963 when Dallas “Dick” Wallace loaded up his VW Beetle with tire repair products and hit the road in Washington, D.C., selling to service stations. His face-to-face approach and direct distribution model, called MTY (Manufacturer To You), set the foundation for the company.