Publisher’s Perspective: Outsourcing the Brand
I recently read an article that discusses a new retail strategy – Pay N Save – from aftermarket retailer CSK Auto. According to the article, the Pay N Save concept was created to provide a “convenient, easy-to-shop alternative to the mega-store hassle.” A Pay N Save spokesperson said, “you can think of a Pay N Save as a mini Costco meets a tool store meets a Michael’s.”