Mickey Thompson Unveils New Brand Identity
Mickey Thompson Tires & Wheels unveiled a refreshed brand identity this week in Las Vegas during a special press conference hosted at the company’s new SEMA Show booth.
Mickey Thompson Launches Spring Reward Program
The program, which launched March 1, offers consumers a $75 or $100 prepaid reward card on the purchase of a new set of four qualifying wheels or tires, respectively.
Mickey Thompson Performance Tires & Wheels Returns To NHRA Drag Racing As A Major Event Sponsor
The company plans to attend all national events with the fully equipped Mickey Thompson trailer to provide trackside support to racers throughout the season, and will continue to sponsor champions Dan Fletcher and Luke Bogacki among others.
Mickey Thompson To Launch Reward Program On Sept. 1
Eligible Mickey Thompson tires include the popular Baja STZ, Baja ATZP3, Baja MTZ, Baja MTZP3, Baja Claw TTC and Deegan 38. Eligible Mickey Thompson wheels include Classic III, Classic III Black, Classic Baja Lock, Sidebiter II, Deegan 38 Pro 2 or Pro 4 and the new Metal Series line. Metal Series wheels include the MM-164B, MM-164M, MM-245, MM-366 or MM-489.
Dominick Wycoff Joins Mickey Thompson Performance Tires & Wheels As VP Of Business Development
With more than 17 years of experience in the automotive industry as a former senior executive with Terry’s Tire Town of Ohio, Wycoff brings a distinguished record of success in leadership and business development to his new role.
William Pasco Named Regional Marketing Manager, Max-Trac Tire Co. Inc./Mickey Thompson Performance Tires & Wheels
Previously territory sales manager for Mr. Gasket, Pasco brings 13 years of automotive industry experience to his new role with Mickey Thompson.
Mickey Thompson Recognized With Shav Glick Award
Named for the longtime L.A. Times motorsports Hall of Fame journalist Shav Glick who passed away in 2007, the award recognizes an industry personality who has made valuable or distinguished contributions in the state of California.
Mickey Thompson Performance Tires & Wheels Celebrates 50 Years
Today, Mickey Thompson has product distributors in more than 60 countries and thousands of dealer locations worldwide. The company also supports dozens of racing sanctioning bodies representing drag racing, short-course off-road racing, vintage funny car and motorcycle drag racing categories. Cooper Tire & Rubber Co.’s purchase of the company in 2003 has enhanced product innovation and growth opportunities.
Chris Barbara Named President Of Mickey Thompson Performance Tires & Wheels
Barbara brings 14 years of experience in the tire industry to his new position.
Mickey Thompson Performance Tires & Wheels Launches Company Facebook Page
The company says it plans to break news about several new products on its Facebook page, along with coverage of this season’s most exciting drag racing and off-road racing events, updates on the historic Challenger 2.5 Project, preparations for the company’s 50th anniversary celebration and more.