Tenneco Automotive Expands ‘Expert Plus’ Rewards Program
Tenneco Automotive’s Monroe shocks and struts and Walker exhaust brands have expanded the Expert Plus automotive service promotions and technician rewards program for 2004. Expert Plus is a comprehensive offering of national trade and consumer promotions, marketing materials, merchandising tools and installation incentives for automotive repair facilities and professional technicians. The program attracted more than 20,000 members in 2003.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.
Car Care Council Reports Increased Web Site Usage, Women’s Board Membership Up
In 2003, usage of the Car Care Council’s Car Care Newspaper Supplement (CCNS) Web site grew dramatically, the council said. The growth coincides with the first year of the Car Care Council’s “Be Car Care Aware” consumer-education campaign. In addition to the news of increased usage of Car Care Council materials, the Car Care Council Women’s Board’s announced that its membership more than doubled in 2003, setting a record high number.
SKF/CR Launches New Online Catalog
SKF/Chicago Rawhide has launched a new online catalog of bearings and seals for car and light truck applications. The online catalog is capable of searching by application, part number or by a manufacturers’ part number. Once a part is selected, a separate screen appears showing an image of the part, as well as the specifications and properties of the part. According to SKF, the online catalog offers the most up-to-date product information and also eliminates the use of printed materials.
Kathleen Schmatz Takes Over as President and CEO of AAIA
Jan. 1 marked the first day of Kathleen Schmatz’ new role as president and CEO of the Automotive Aftermarket Industry Association (AAIA), a trade association representing more than 2,700 companies that manufacture, distribute and sell motor vehicle parts, accessories, tools, equipment, materials, supplies and services. Schmatz, who has served as AAIA’s executive vice president since January 2002, takes over the role from Al Gaspar, who retired at the end of 2003 after 30 years in the aftermarket industry. Gaspar is president emeritus and will serve as a consultant to the association.
Most Influential Women in Collision Repair for 2003 Honored
Akzo Nobel took time last month to honor five exceptional women from the collision repair industry. The five women were recognized as the 2003 Most Influential Women in the Collision Repair Industry, an award Akzo Nobel has been presenting for five years. The 2003 Most Influential Women are as follows: Bertha Bertrand, co-manager, Brian Cullen Body Shop, St. Catharines, Ontario; Teresa Bolton, collision repair/refinishing specialist, ASE, Leesburg, Va.; Georgina Carson, editor, BodyShop Business magazine, Akron, Ohio; Karen Fierst, president, KerenOr Consultants, Silver Spring, Md.; and Eileen Haberman, vice president and co-owner, Glen’s Auto Body, Waukesha, Wis.