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WD-40 Brand Launches First Ever Product Line Extension

Company introduces new WD-40 specialist line of products for trade professionals. Five specialty maintenance products now available.

WD-40/SEMA Cares Foose Challenger Ready for Barrett-Jackson

The WD-40/SEMA Cares Foose Dodge Challenger SRT8, designed by Chip Foose, will take the auction block at the Barrett-Jackson Classic Car Auction in Scottsdale, Ariz., on Jan. 20. All proceeds from the Challenger auction will benefit the Childhelp and Victory Junction Camp children’s charities.

Chip Foose to Design, Build This Year’s WD-40/SEMA Cares Vehicle

The vehicle, which will be unveiled at the SEMA Show in Las Vegas Nov. 1-4, will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 21 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp and The Victory Junction Gang Camps children’s charities.

Chip Foose Teams Up with WD-40 Brand on Educational Marketing Campaign

Foose, star of TLC’s “Overhaulin'” and Discovery Channel’s “Ultimate Car Build-Off,” and the youngest person to be inducted into the Hot Rod Hall of Fame, will be featured in print advertising, online banner ads and in “Chip’s Tips,” a series of how-to online videos that show WD-40 Multi-Use Product being used to help build, restore and maintain vehicles.

WD-40/SEMA Cares Mustang Raises More Than $200k for Charities

Proceeds from Barrett-Jackson auction to benefit Childhelp and Victory Junction Gang.

WD-40/SEMA Cares Mustang to Debut at SEMA Show

Vehicle to be auctioned for charity at Barrett-Jackson in January.

TechForce Announces ‘Techs Rock Awards’ Grand-Prize Winner

Riley Schlick-Trask is the first independent shop professional to win the top honor in the Techs Rock Awards program.

Sponsors Named for ASE Instructor Training Conference

The ASE Education Foundation announced its Platinum, Gold and Silver sponsors of the conference, set for July 17-20.

TechForce’s Techs Rock Awards Category Winners Announced

Voting for the grand-prize winner is open through 11:59 p.m. PT on Friday, June 16, 2023.

Nominations Open May 15 for TechForce’s Techs Rock Awards

Five professional transportation/mobility techs to be recognized nationally for their contributions.