WD-40/SEMA Cares Mustang to Debut at SEMA Show - aftermarketNews

WD-40/SEMA Cares Mustang to Debut at SEMA Show

Vehicle to be auctioned for charity at Barrett-Jackson in January.

LAS VEGAS – The WD-40/SEMA Cares Mustang will make its debut Nov. 2-5 inside the SEMA Show Grand Lobby, two months before it gets auctioned to help children’s charities.

The vehicle started as a 2011 Ford Mustang GT with a 5.0-liter V8 engine. When completed, it will produce approximately 600 horsepower and feature a body kit, custom interior, entertainment system and paint that emulates the WD-40 brand. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with more than 1 million members.

After debuting at the SEMA Show, the WD-40/SEMA Cares Mustang will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 17-23 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp, an organization that provides services to abused and neglected children, and The Victory Junction Gang Camp, which provides life-changing camping experiences to special needs and chronically ill children.

“The WD-40/SEMA Cares Mustang pays tribute to the mechanics, aftermarket professionals and auto enthusiasts who have used WD-40 for more than 50 years to get the job done,“ said Tim Lesmeister, vice president of marketing at WD-40 Co. “This is such a fun and meaningful project for us. We’re proud that all proceeds from the sale of the vehicle will continue to support two great charities, but we know it would not be possible without the time, energy, dedication and resources of our build partners.”

WD-40 Co. and SEMA Cares are partnering with a number of aftermarket auto and technology companies, which will donate parts, equipment and services to give the classic American muscle car a distinctive WD-40 look, including a custom body kit from Street Scene Equipment, Stillen AP Racing 6-piston brake kit with front calipers, Forgeline wheels and a Paxton supercharger system. Additional project and build partners include: Advanced Clutch Technology Inc.; Audio Innovations; California Pony Cars; Cie Games; GTR High Performance; Hotchkis Suspension; Katzkin Leather; L&G Enterprises; Nitto; PPG Industries; PhotoTouch and Polk Audio.

All build partners are documenting how they use WD-40 during the remodel process, and video footage will be featured online.

You May Also Like

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Dayco Adds Almost 30 Part Numbers to its Portfolio

Dayco announced it is adding coverage to three of its product lines – serpentine belt kits, belts and hoses. The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage. The following is a breakdown of the part numbers by product category:

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect and diagnose several components integrated with ADAS.

Bendix Releases New Technical Materials Supporting ADAS and Connected Components
Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024
ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report

Other Posts

Continental Celebrates Expansion in South Carolina

The 90,000-square-foot-building has capacity for 350 employees and is designed and built for future expansion potential.

Continental Celebrates Expansion in South Carolina
The Group Moves Membership Conference to November 

The move was made in support of Industry Week and Right to Repair.

The Group logo
2024 Auto Care Connect Conference Keynote Speakers Announced

This year’s guest speakers will be Armida Ascano, Dr. Peter Fader and Lt. Col. Dan Rooney.

Auto Care Connect
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack