Thailand Hosts Yokohama Planting Event
Yokohama Rubber Corp. led the planting of some 1,900 trees at its Y.T. Rubber natural rubber processing factory in Thailand’s Surat Thani Province.
Yokohama to Give Away an iPad Each Day at ConExpo
“People go to Las Vegas to win, so we’re trying to help make that come true,” said Gary Nash, Yokohama vice president, OTR Sales. “A lucky ConExpo attendee will win an iPad every day. All they have to do is stop by our booth and register. It’s that easy.”
Japan Automakers, Tiremakers Working to Recover from Earthquake, Tsunami
The earthquake that touched off the massive disaster has now been upgraded from an 8.9 magnitude event to a 9.0 magnitude, one of the strongest earthquakes in recorded global history. Thousands of bodies have been washing ashore along northeastern Japan shorelines, victims of the tsunami that literally removed entire towns from the map. And a continuing threat of a massive meltdown at two nuclear power plants has forced the evacuation of tens of thousands of people already in need of homes.
Yokohama to Display Award-Winning, Sustainable ‘Living Wall’ at LA Auto Show
The 2010 LA Auto Show living wall will be 8 feet tall by 115 feet long, comprised of five different types of plants including succulents and sempervivums.
Siouxland Tire Dealer Named North America’s Best
Now in its fourth year, the Tire Review Top Shop Awards, presented by Ammco/Coats, seeks to honor the “best of the best” independent tire dealers in the U.S. and Canada.
Yokohama Begins $13 Million Virginia Plant Expansion
The expansion, which will result in a 10 percent to 12 percent increase in production capacity, is slated to be complete by August 2011, the company said. The expansion will add roughly 55 jobs at the plant, which produces tires for the replacement market.
Yokohama Launches Online ‘Advantage’ for Dealers
The Advantage Online website monitors program earnings for consumer and commercial associate dealers including cash rewards, travel incentives and full marketing support from showroom displays to outdoor signage, according to the tiremaker.
Yokohama Kicks Off NFL ‘Home Team Pride’ Jersey Promotion Sept. 1
Promotion features the Dallas Cowboys, Denver Broncos and Baltimore Ravens, and runs through Oct. 16.
Yokohama’s EV Sets Record at Pikes Peak
EV bests previous ‘Race to the Clouds’ mark by over a minute.
Yokohama Releases Educational Video Series
First “Yokohama Tire Tips” segment — featuring off-road racing champion Cameron Steele — went live this week in conjunction with Tire Safety Week.