DST Asks: Can Your Business Measure Return on Customer Investment?
Although most businesses have the means for measuring their Return On Investment, DST has coined the term Return on Customer Investment as a more accurate method of determining profitability of the customer base. Many firms believe that their largest customers, or the ones they have been supplying for the longest time, are the most profitable ones, but access to pertinent data can contradict those assumptions.
DST Asks: What Value Do You See in Sharing Detailed Sales Data?
An ongoing dilemma exists between all tiers of the supply chain due to the gulf caused by lack of collaboration and sharing of sales information that would ultimately benefit all — manufacturers, distributors, parts retailers and service providers. Where do you stand on these issues? Our objective is to generate the thought and dialogue that might provide energy to new initiatives. See our special offer at the end of this week’s column!
Registration Forms Now Available for MEMA Counterfeiting Seminar
As part of its continuing efforts to address the counterfeiting and intellectual property right violations problems — which costs the U.S. automotive industry nearly $3 billion and costs the global industry $12 billion each year — MEMA will present a one-day seminar — “Taking Action Against Automotive Parts Counterfeiting, Diversion and IPR Violations” — on Monday, April 5, at the Dearborn Hyatt, Dearborn, Mich.
Hella Receives Award for Technical Innovation
Global automotive lighting and electronics supplier Hella KG Hueck and Co. has received a “Trophy of Excellence” for its technical innovations in the field of electronically-controlled bend lighting.
Cooper Tire Names Director of Brand Marketing
Cooper Tire & Rubber recently named Michael Linhart director of brand marketing. In his new position, Linhart will be responsible for leading the management and coordination of Cooper’s brand strategy initiative. Linhart joined Cooper’s marketing department in 1990 as a marketing assistant.
Timken Board Nominates NAM President Jerry Jasinowski; Announces Two Retirements
Jerry Jasinowski, president of the National Association of Manufacturers (NAM), has been nominated for membership on the Timken board of directors. He will stand for election at the annual shareholders’ meeting on April 20. Additionally, two current board members have announced their retirements.
Polk Canada, Inc. Changes Name to R. L. Polk Canada, Inc.
R. L. Polk & Co., the world’s largest automotive market intelligence, database marketing and retail consulting company, announced that its Canadian subsidiary has changed its name to R. L. Polk Canada, Inc. as part of the company’s overall global branding strategy.
R. L. Polk Canada Announces Management Changes
Kendra Rawls has been appointed vice president, R. L. Polk & Co. and general manager, R. L. Polk Canada, Inc. In this position, Rawls is responsible for managing Polk’s activities in Canada including vehicle registration reporting, automotive intelligence and analysis and marketing solutions. Rawls replaces Bill Murray who has been named vice president of international development at Polk’s international headquarters in Southfield, Mich. Murray is now responsible for overseeing operations in Brazil, Canada and Mexico plus the development of product offerings in Polk’s emerging markets.
Automakers Tailor Ads to Woo Minorities
The auto industry increasingly is targeting the black, Hispanic and Asian American communities with tailored advertising, as the buying power of minorities grows, according to a recent report in the Seattle Post-Intelligencer Reporter . Companies are now beginning to create ads that speak to specific audiences, placing them in targeted media outlets. According to Randi Payton, publisher of the magazines African Americans on Wheels and Latinos on Wheels, this increased attention to diversity is even making its way into the design of cars, as automakers tailor products to lifestyle choices.