TORONTO — R. L. Polk & Co., the world’s largest automotive market intelligence, database marketing and retail consulting company, announced that its Canadian subsidiary has changed its name to R. L. Polk Canada, Inc. as part of the company’s overall global branding strategy.
The move brings together a wealth of industry expertise and a broad portfolio of automotive data products under a single brand. That brand is Polk, a name already renowned for the quality and integrity of the company’s data and consulting expertise, and for the measurable results achieved for Polk’s global clients.
Under its single brand, Polk can help its customers target their prospects more effectively and present an even stronger value proposition encompassing combinations of products and services from Polk offices around the globe. As a result, Polk can provide its Canadian clients with expertise in specialized areas including automotive market intelligence, network development, vehicle marketing, customer data management, financial composites, parts and service marketing and other aftermarket products.
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