Purolator Launches 2017 Spring/Summer Consumer Advertising Campaign
The company says that following a successful fall 2016 consumer campaign, its spring advertising will continue to target the DIY audience through a multimedia approach. All initiatives will be focused on re-energizing consideration for the brand, promoting the company’s comprehensive lines of automotive filtration solutions and driving sales at shops and stores.
Purolator Introduces 10 New Part Numbers To Premium Oil Filter Line
Extending coverage to reach 25 million passenger vehicles on the road today, the new part numbers added to PurolatorBOSS include five spin-on and five cartridge oil filters.
AASA Board Of Governors Announces 2017 Officers, New Members
Joe Pomaranski, vice president and general manager, North American Aftermarket, Tenneco, and Marc Blackman, president and CEO, Gold Eagle Products, will serve as the 2017 chairman and vice chairman, respectively, of the board of governors of the Automotive Aftermarket Suppliers Association (AASA).
NEXUS Automotive International Adds Wholesaler Group The Nordic Forum
The Nordic Forum consists of FTZ of Denmark, Inter-Team of Poland and Hellanor of Norway. As well as traditional wholesale, it is active in e-commerce through its companies, Iparts and Ucando.
Purolator Filters Pranks Real Customers In Hidden Camera Automotive Repair Shop Stunt
Have you ever been informed by a mechanic that an oven mitt was found in your engine? Or your blinker fluid needed to be changed? Chances are … you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, New York, can’t say the same.
PurolatorONE Now Available At Retailers Across The U.S. And Canada
Available in spin-on and cartridge configurations, this new advanced oil filter line covers 95 percent of vehicles on the road today.
Purolator Announces PurolatorTECH Professional Grade Engine Protection
PurolatorTECH is the latest offering from the newly repositioned and re-energized Purolator filter products brand, and will focus on providing top OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines.
AWDA Presents Annual Awards In Las Vegas
The Automotive Warehouse Distributors Association presented its coveted annual awards this Sunday prior to the start of AAPEX 2016. Among this year’s winners, Fred Bunting, founder and chairman of Auto-Wares Group of Companies, was presented with the Jack Creamer Leader of the Year Award.
CarCareKiosk Partners With Purolator For Cabin Air Filters
More than 80 percent of new cars sold in the United States and Canada are now equipped with a cabin air filter, making cabin air the fastest-growing segment in the filtration industry.
Automotive Aftermarket Professionals Complete 1st Week Of University Of The Aftermarket Leadership 2.0 Program
Current Auto Care Association Chairman Michael Klein served as the opening speaker at the Aug. 21 kickoff event.
