Exide Introduces NASCAR Branded Product Line at Sam’s Club
Playing off the brand recognition the NASCAR name holds with its estimated 75 million fans, Exide Technologies has introduced a new NASCAR branded transportation battery program at Sam’s Club, a national members-only chain of retail warehouses. The new program is exclusive to Sam’s Club and will be available in more than 462 locations nationwide.
“DST Asks”: The Use of Computerized Business Management Systems and their Potential for Generating ROI
Tremendous technological advances have made the use of computerized business management systems the paradigm of the aftermarket. All tiers of the supply and service chains have benefited from technology — manufacturers, warehouse distributors, jobbers, national and regional parts and service chains, multi-store independent parts and service enterprises and single-store independent parts and service facilities. Gone are the days when a capital investment in technology was merely another overhead expense. Savvy managers now know that computerized systems can become their own profit centers, generating an impressive ROI.
Tenneco Offers New Limited Lifetime Warranties
Tenneco Automotive is promoting an expanded product guarantee program for 2004. Tenneco is now featuring limited lifetime warranties and a 90-day risk-free trial offer on premium Walker exhaust, Monroe shock and strut, DynoMax performance exhaust and Rancho off-road technologies. The new strategy will also enable aftermarket businesses to enhance bottom-line results while significantly increasing customer satisfaction and loyalty, according to Tenneco Automotive Vice President of Marketing Richard Alameddine.