The Week in Review (May 10-14, 2010)
The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, just click on the link that says “News Archives” at the bottom of the page to begin catching up on the latest industry news.
Federal-Mogul Launches Next Phase of Innovative ‘Smart Choice’ Campaign
Introduced earlier this year, the Federal-Mogul Smart Choice campaign reinforces the message that longer-lasting, better-performing premium replacement products are the best option for consumers who are retaining their vehicles rather than buying new ones.
AutoPartSource Names Marc Anfossi Western Regional Sales Manager
Anfossi is an industry veteran with more than 28 years of brake experience with Wagner, Cardone, ARI and Performance Friction.
New ‘FMSmartChoice.com’ Web Site to Offer Consumers Info on Common Automotive Repairs
The FMSmartChoice.com site includes detailed information to help consumers better understand the basic function of several major vehicle systems and components. Vehicle owners researching a specific repair can explore the advantages of choosing high quality replacement parts that were engineered specifically for their vehicles. The site also includes details on a variety of special offers available with the purchase of leading Federal-Mogul replacement products.
Federal-Mogul ‘Smart Choice’ Campaign to Feature Special Offers
Designed to reinforce the message that longer-lasting, better-performing replacement products are today’s best option for consumers, the Smart Choice campaign now includes special offers featuring Federal-Mogul’s premium Wagner ThermoQuiet brake pads and shoes, ANCO wiper blades and Champion spark plugs.
Shop Owner Wins New Truck and Training Through O’Reilly ‘First Call All-Stars’ Contest
The promotion rewarded shops with various prizes for every 50 invoices that included Wagner ThermoQuiet, MOOG, Precision or Fel-Pro parts. Six finalists were chosen to travel to Federal-Mogul Technical Education Center in St Louis, Mo., where they received three days of training courtesy of Federal-Mogul.
Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions
Manufacturer’s ‘Smart Choice’ trade and consumer campaign aims to emphasize value of longer-lasting, better-performing replacement parts.
The Top 10 Executive Interviews of 2009
This week, the editorial staff of aftermarketNews (AMN) is pleased to present the sixth annual Year in Review series.
The Week in Review (Dec. 14-18, 2009)
The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, just click on the link that says “News Archives” at the bottom of the page to begin catching up on the latest industry news.
Federal-Mogul Launches ‘Drive Smart’ Campaign to Help Consumers Extend Vehicle Life
Program to offer consumers special incentives on important automotive services.