Guest Commentary From Dick Cross: The ‘L’ Word
Love’s a word we seldom use in business. But if you peel back the wrapping from your power of emulation – your highest voltage tool for building followership – what you’ll find at the core is love.
Guest Commentary: Become a Branding Superhero And Make Your Brand Soar
In this final installment of a five-part series, The Marx Group’s founder and chief strategist Tom Marx looks at the keys of “Power Branding: Five Secrets to a Knockout Bottom Line.”
Guest Commentary From Dick Cross: Be The Lore
We love stories about others who inspire us, wishing we were more like them. It’s why we watch sports, buy People magazine. It’s why we all have heroes. Your employees are no different.
GUEST COMMENTARY: Granted, We Have All Been Taken For Granted
Human beings are indeed interesting creatures. We seek predictability in a world that is fraught with unpredictability.
Guest Commentary From Dick Cross: Kill Your Culture!
How to break out, and create a culture that vibrates with guts and verve? It’s not too hard nor does it take very long. If, you personally, have got the guts and verve to make it happen.
Guest Commentary: Become a Branding Superhero and Make Your Brand Soar
In this fourth installment of a five-part series, The Marx Group’s founder and chief strategist Tom Marx looks at the keys of “Power Branding: Five Secrets to a Knockout Bottom Line.” This time, he looks at brand equity.
Guest Commentary – Dick Cross: Some Frogs Never Die
The product lifecycle concept hit business in the 1970s with the up-force of an atomic bomb. Bruce Henderson’s application of biological reality to competitive commerce – that businesses, like organisms including frogs, proceed from embryos through growth to maturity then age and die – skyrocketed into the stratosphere of “natural law.” But today we’re seeing more frequent exceptions. Businesses don’t follow the inevitability of the cycle. Frogs continually defy the dynamic of biology, leaving others weakening on their lily pads while they spring ahead.
Guest Commentary: Automotive Aftermarket M&A Update For Q4 And 2014
The Advance Auto Parts acquisition of GPI may not be the last deal that will take place this year in our industry. Looking ahead, we expect 2014 to offer plenty of opportunities to implement strategic growth initiatives that include acquisitions. Make sure you are prepared – even if you choose not to aggressively look at acquisitions.
GUEST COMMENTARY: Intentions – The Unfinished Compliment
“We live in a world of unprecedented noise, stress, fear, fog and traffic. I submit that people (employees) are born to shine! A well-deserved compliment breathes vivid air into the self-image and spirit of each of us and ignites the fire in our bellies,” writes Dr. John A. Passante, adjunct professor at The University of the Aftermarket.
Guest Commentary From Dick Cross: Leadership Is An ‘Inside Job’
Over the past decade, a single topic has dominated the shelves where business books are sold. It’s leadership. But has it done any good?