BASF Refinish Group Names Distributor of the Year
SOUTHFIELD, Mich. — BASF Automotive Refinish Solutions has named Superior Auto Paints of Baltimore, Md., its ColorSource PREMIER Distributor of the Year. ColorSource PREMIER is the nomenclature BASF gives to its top-performing, single-line distributors. The award was presented at BASF’s annual ColorSource Premier Conference, held recently at the Sanibel Resort in Fort Meyers, Fla. Keith
BASF Refinish Launches New R-M Onyx HD Products
BASF Automotive Refinish Solutions is launching two new additives for its Onyx HD line in the United States and Canada. Hydrobase Slow – (HB004) and Hydromix Slow – (HB040) will enrich the high-performance, environmentally compliant waterborne basecoat system Onyx HD, which belongs to the R-M brand of BASF Coatings.
BASF, Valvoline Sign Contract for Reciprocal Licensing of Engine Coolants
LEXINGTON, Ky. and SOUTHFIELD, Mich. — BASF SE and Valvoline have signed a new contract for the reciprocal licensing of engine coolants. This agreement replaces an existing licensing arrangement signed in 1994, the year Valvoline acquired the coolant business in North America from BASF including the Zerex trademark. Under the terms of the new agreement,
BASF Launches New Waterborne Product for Canadian Market
BASF Canada has added a new product – Onyx HD – to its popular R-M brand. Onyx HD is a high-performance, environmentally compliant waterborne automotive refinish coating that meets upcoming Canadian environmental regulations. Safer to use than solvent-based products, Onyx HD tinting bases also have no shelf-life limitations and will not freeze, according to BASF.
BASF Sponsors Automotive Educational Day
BASF Automotive Refinish Solutions recently cooperated with Autorama and the International Show Car Association (ISCA), which sanctions the largest group of indoor car shows produced in the United States and Canada, to host an educational day for Michigan area students who participate in automotive classes. According to the ISCA, 3,300 students representing more than 60 high schools and community colleges throughout Michigan and a few out-of-state institutions attended the 2008 event held at Cobo Hall in Detroit.
BASF Training Program Recertified
SOUTHFIELD, MI – BASF Automotive Refinish Solutions has announced that its training department has received National Automotive Technicians Education Foundation/Continuing Automotive Service Education (NATEF/CASE) recertification. “Achieving NATEF/CASE recertification is a tangible added value to our BASF training offerings,” said William Jay Johnston, manager of BASF Business Training and Development in North America. “The recertification proves
BASF to Reorganize Business, Adds Sixth Functional Solutions Segment
BASF AG said it will reorganize its business to have six divisions, up from its current five, effective Jan. 1, adding a "Functional Solutions" division that will focus on clients from the automotive and construction industries. On top of the new segment, the German chemical company will consist of the following units: Chemicals, Plastics, Performance Products, Agricultural Solutions and Oil & Gas, it said in a statement.
BASF Product Receives GM Aftermarket Approval
SOUTHFIELD, MI – The BASF Automotive Refinish Group has received GMW15406 approval from General Motors for the R-M waterborne basecoat, ONYX-HD. The GMW15406 standard was established by GM this year as a global automotive refinishing standard to ensure quality repairs to GM vehicles. GM was the first domestic car company to establish such standards for
BASF Automotive Refinish to Host Discussion Panel in Southern California
In response to industry concerns regarding California’s upcoming regulation and environmental changes, BASF Automotive Refinish will host an invitation-only event in March. The event will focus on educating collision shops on the new regulations, informing them about the issues surrounding waterborne and low VOC products and providing them solutions from BASF.
Eilenberger Named BASF Marketing Director
BASF Automotive Refinish Solutions has appointed Darlene Eilenberger to marketing director, NAFTA. Eilenberger replaces Guy Bargnes, who has accepted the position of national sales director for the Refinish group. Eilenberger has been with BASF Automotive Refinish for 28 years, most recently as brand marketing manager, where she was the chief architect of the Refinish group’s North American strategic marketing plan. Eilenberger was also responsible for brand strategy and p rod uct management of BASF Refinish paint lines, including Glasurit, R-M and Limco.