R. L. Polk & Co.’s Ask the Industry Looks at Budgeting for Education and Training
In a recent five-part series written exclusively for Counterman, industry consultant Tom Easton said, “Business impact and ROI are the only reasons for training and employee education programs.” For automotive aftermarket suppliers, knowing that your end-user has a good working knowledge and understanding of your product is vital. It not only ensures that your product will be used or installed correctly and safely, but is also yet another way to reinforce your brand’s image and reputation of quality – something all aftermarket suppliers strive for today.
Federated Announces “Aloha Sweepstakes” for Federated Car Care Center Members
STAUNTON, VA – Federated Auto Parts has announced the launch of the “Aloha Sweepstakes” for its Car Care Center members. “Everyone at Federated is very excited about this new promotion for our Car Care Center members,” said Phil Moore, vice president of marketing for Federated. “The ‘Aloha Sweepstakes’ is a great way to reward our
Federated Presents Vendor of the Year Awards
Federated Auto Parts presented its 2004 Vendor of the Year Awards this past weekend at its annual meeting in New Orleans, according to Mike Schultz, executive vice president of Federated Auto Parts. ARI and Raybestos/Spicer were named Outstanding Vendors of the Year.
SEMA Announces Scholarship, Loan Forgiveness Winners
Nearly $300,000 distributed to 119 students and recent graduates.
Nominations Open for 2022 SEMA Hall of Fame
This award is SEMA’s most prestigious honor presented to an individual by the association.
Leadership 2.0 Class of 2019-2020 Completes Program
Session II of the program was cancelled mid-March 2020, in the wake of global covid-related shutdowns.
ATRO Engineered Systems Hires Customer Service Manager
David Velasquez joined the company on June 2, 2021.
Icahn Automotive Awards Scholarships To Students
Scholarship program encourages students to “Find Your Drive.”
Icahn Automotive Awards $50,000 In Scholarships To Support Students Pursuing Automotive Technician Careers
Twenty students received $2,500 in an inaugural program from the parent company of service providers Pep Boys, AAMCO and Precision Tune Auto Care; part of a program to encourage the skilled trades.
Coker Group Expands Under New Name: Legendary Companies
This rebrand represents a major expansion in potential scope for Legendary Companies, particularly in the fast-growing performance vehicle and late-model aftermarket sectors. These sectors are expected to be major targets for Legendary Companies and its private equity firm partner Irving Place Capital in future acquisitions.
