IPOWER Dash Series Event to be Sponsored by zMax
This year marks the 29th anniversary of the IPOWER (International Participants Of Winning Edge Racing) Dash Series, which was acquired from NASCAR in 2003. Now, the IPOWERacing organization plans to market to a new generation of motorsports enthusiasts catering to the 14 to 34 demographic who are looking for fast, competitive, cutting-edge racing. On Saturday, May 22nd, IPOWER is partnering with zMAX Micro-lubricant as the event sponsor for the zMAX Dash, a 75-mile sprint race prior to the NEXTEL All-Star Challenge at Lowe’s Motor Speedway in Charlotte, NC.
Mario Andretti to Visit Aiken County, S.C., Firestone Tire Plant
Racing legend Mario Andretti is set to visit Aiken County’s Bridgestone/Firestone North American Tire plant on Tuesday. The factory announced May 5 that Andretti will spend about 1 1/2 hours at the facility during an employee recognition event.
APRC Presents Third Annual Excellence in Automotive PR Awards
The winners of the third annual Excellence in Automotive Public Relations Awards were honored on April 21 at the Automotive Public Relations Council (APRC) Spring Conference held in Dearborn, Mich. APRC, a part of MEMA, is a professional organization for public relations practitioners in all segments of the automotive industry. The only award of its kind, the Excellence in Automotive Public Relations Award identifies public relations programs that have successfully addressed an automotive-related public relations issue with exemplary professional skill, creativity and resourcefulness.
ExxonMobil Celebrates 30 Years for Mobil 1
ExxonMobil is celebrating the 30th anniversary of the introduction of Mobil 1 synthetic motor oil. First introduced in 1974, Mobil 1 has become the world’s number one-selling synthetic motor oil, according to the company. ExxonMobil kicked off a celebration for the brand on April 13 in Beaumont, Texas, where Mobil 1 is manufactured and distributed for all of North and South America.
Dana Debuts Centennial Web Site
Dana Corp. is kicking off a six-month celebration of the company’s 100th anniversary with the launch of its Centennial web site. The Web site launch precedes Dana’s official anniversary, April 1. Playing off of Dana’s people-oriented business philosophy, the site features “Your Dana Story,” on online forum which provides Dana employees, customers and friends with an opportunity to share memorable Dana experiences or anecdotes.
Timken Named to Fortune 500
Canton, Ohio-based manufacturer Timken Co. was named to Fortune magazine’s Fortune 500 listing of the largest companies in the U.S. With $3.8 billion in sales in 2003, Timken is ranked 444 overall and 12 on Fortune’s list of industrial and farm equipment manufacturers.