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NGK Spark Plugs Canada Ltd. Announces New President

Yamaguchi joined NGK in 1995 in the Japan headquarters.

NGK Spark Plugs Announces New President

In his new role, Hideyuki Koiso will oversee all functions for NGK Spark Plugs (U.S.A.) Inc.

NGK Names Robert Pepper to Lead Manufacturing

In his new role, Pepper is responsible for all North American manufacturing and OEM/OES distribution, with locations in Irvine, Calif., and Sissonville, W.Va.

NGK Spark Plugs Announces Two New Aftermarket Positions

Terry Steffes is promoted to media supervisor, while Kristina Anderson takes the new role of marketing and graphics coordinator.

Executive Interview with Rich Sullivan, Vice President, NGK Spark Plugs (U.S.A.), Inc.

Joins us as Sullivan brings us up to speed on several new initiatives that NGK recently announced.

NGK Spark Plugs Unveils ‘Art of Fast’ Social Networking Site

WIXOM, Mich. – NGK has unveiled a new vehicle for capturing consumer attention. The company this week introduced its new ‘ArtofFast.com’ online community, a social networking website that brings together nearly every existing popular vehicle community and creates a forum for these users to discuss their vehicles and lifestyles. The site was officially launched on

NGK Spark Plugs Launches New Salvage Sensor Recovery Program

NGK Spark Plugs (U.S.A.) has introduced the NTK Oxygen Sensor’s Salvage Sensor Recovery Program (NTK SSRP) to all professional technicians. This program offers professional technicians an option for disposing of replaced sensors regardless of brand.

NGK Spark Plugs Restructures North American Product Department

NGK Spark Plugs has announced the restructuring of its U.S. and Canadian Product Departments into one group. Previously, the two companies worked separately to provide support to their respective customers. Jeff Desveaux, currently the senior product manager, has been named to lead the North American Product Department efforts for both the U.S. and Canadian Aftermarket Divisions.

NGK Spark Plugs Named Preferred Vendor by the Alliance

NGK Spark Plugs has been granted preferred vendor status by Aftermarket Auto Parts Alliance for its NTK oxygen sensor product line. NGK earned this status at the recently held Alliance shareholder meetings in Nashville, Tenn. Among the reasons the Alliance chose NTK is for its strong OEM placement, the company said.

GUEST EDITORIAL: NGK Director Michael Schwab Responds to “A Missed Opportunity”

The following guest editorial comes from Michael Schwab, director for NGK Spark Plugs USA, Inc. He writes the following letter in response to another recently published guest editorial authored by Fred Meyers, titled “A Missed Opportunity,” which addressed Meyers opinions on the value of aftermarket manufacturers’ brands in the technicians mind.