Bosch Named Service Parts Grand Vendor of the Year by Advance Auto Parts
Advance Auto Parts has named Robert Bosch Corp. recipient of the 2003 Service Parts Grand Vendor of the Year Award. Advance presents this award to the vendor with the top overall performance in the areas of service level, product and program quality, merchandising/promotions, customer service and account management.
ChevronTexaco Celebrates 100th Anniversary of Havoline Brand
ChevronTexaco Global Lubricants is launching a year-long program to celebrate the 100th anniversary of the Havoline brand. As part of the centennial celebration, ChevronTexaco said it is investing in numerous marketing programs and consumer promotions to drive the Havoline name in 2004, including sponsorship of the U.S. Olympic Team competing in the 2004 Athens Summer Olympic Games, retro product packaging and a sweepstakes with a grand prize of $1 million.
AMN Perspectives by Thomas Group: Experience at Work
In our last article we raised the issue of conflicting department strategies without really addressing it. Let’s do that now. As an example, what happens when finance drives for lower inventory levels to minimize working capital costs, sales and marketing promises customers more inventory to improve service, and production plans long manufacturing runs with low flexibility to maximize favorable variances? The results will not be pretty.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.
Tenneco Automotive Expands ‘Expert Plus’ Rewards Program
Tenneco Automotive’s Monroe shocks and struts and Walker exhaust brands have expanded the Expert Plus automotive service promotions and technician rewards program for 2004. Expert Plus is a comprehensive offering of national trade and consumer promotions, marketing materials, merchandising tools and installation incentives for automotive repair facilities and professional technicians. The program attracted more than 20,000 members in 2003.
NAPA Windshield Receives Two Manufacturer of the Year Awards
NAPA Windshield Products has received the 2003 NAPA Manufacturer of the Year Award from the NAPA Underhood Sales Group as well as the NAPA Retail Sales Group, honoring it as the top supplier for these sales groups. The two awards were presented to the Windshield Products group at the NAPA Sales Meeting in Atlanta on January 15.
More Details on the Future of Honeywell’s Friction Materials Business
Yesterday, Honeywell announced that it had terminated discussions with Federal Mogul regarding the possible sale of its friction materials business, which manufactures and markets the well-known aftermarket brand Bendix. After several months of negotiations, the parties were unable to agree on terms of a deal. Now Honeywell has reported that the friction materials division will remain part of Honeywell and will become closely aligned with the company’s business initiatives and operating plan. According to Joe Puishys, president of Honeywell friction materials, the company is in the process of making investments in both the aftermarket and OE segments of the business.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.
Brake Parts Inc. Names VP of Sales for Branded Products
Brake Parts Inc. has promoted Mike Fiorito to the position of vice president of sales – branded products. As part of its continuing focus on customer relationship management, the company is combining the leadership of its branded sales groups, according to Charlie Westmoreland, senior vice president of sales.