Car Care Council Reports that Media Coverage of ‘Be Car Care Aware’ Campaign Increased Dramatically in 2006
The Car Care Council is reporting a dramatic increase in the number of stories and interviews that occurred during the past year as a result of Car Care Council public and media relations outreach.
Nearly One Million Copies of the Car Care Guide Now in Circulation
Nearly one million copies of the new Car Care Guide have been distributed to motorists, repair shops, retailers, groups, distributors and manufacturers since its introduction earlier this year. The guide, by the Car Care Council, has generated widespread publicity in the consumer media.
BASF to Sponsor NACE Town Hall Breakfast
SOUTHFIELD, MI – As a major sponsor of the 2006 NACE Expo, BASF has announced it will also sponsor the Town Hall Breakfast on Saturday morning, Nov. 4. The breakfast will feature a discussion forum on the topic of “Total Loss.” “Total Loss is a critical issue that impacts every segment of the collision repair
AAIA Town Hall to Address Workforce Shortage
BETHESDA, MD – The AAIA Town Hall, sponsored by NASCAR Performance, will be held Wednesday, Nov. 1 at 7 a.m. in the new Palazzo Ballroom in the Venetian Hotel. On stage at this year’s Town Hall will be NBC, CNN, PBS broadcast journalist Judy Woodruff; the Walt Disney Company’s senior vice president of human resources,
SEMA Education Week Designed to Give Attendees the Competitive Edge
The Specialty Equipment Market Association (SEMA) said it will focus on addressing topics to help retailers and other automotive specialty equipment entrepreneurs grow their businesses during its 2006 SEMA Education Week, taking place during Automotive Aftermarket Industry Week Oct. 30 – Nov. 2 in Las Vegas. Two of the seminars scheduled for SEMA Education Week include: “Internet Marketing: Strategies that Result in Rapid-Fire Successes,” and “Seven Habits of Highly Effective Leaders.” The first, which focuses on taking advantage of the Internet and new technology, will be presented by Debbie Allen of Allen & Associates Consulting, Inc. She has built and sold six companies and her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. She is the author of four books, including her award-winning, “Confessions of Shameless Self Promoters” which is now published in five countries.
Car Care Council Gets National Media Attention
Several national media outlets, including CNN, Fox News and the Wall Street Journal have featured the Car Care Council in recent days, according to Rich White, executive director of the Car Care Council. Several national media outlets, including CNN, Fox News and the Wall Street Journal have featured the Car Care Council in recent days, according to Rich White, executive director of the Car Care Council.
GM Recalling About 900,000 Pickup Trucks
General Motors Corp. is recalling about 900,000 pickups worldwide because of tailgate cables corroding and breaking. A company spokesman said GM is recalling its Chevrolet Silverado and GMC Sierra pickup lines, CNN said Friday. Most vehicles affected are in the U.S.
Federal Reserve Bank’s Michael Cox to Discuss Global Economics at 2006 Aftermarket Symposium
Michael Cox, senior vice president and chief economist of the Federal Reserve Bank of Dallas, will discuss global economics as a keynote presenter on Wednesday, May 17, at the 11th annual Global Automotive Aftermarket Symposium (GAAS). GAAS 2006 is set for Wednesday and Thursday, May 17-18, at the Hyatt Regency, Dearborn, MI.
The Car Coach, Lauren Fix, Joins Oprah’s “Live Your Best Life Tour” 2005
One of the industry’s hardest working advocates, Lauren Fix, also known as “The Car Coach” will present automotive tips, car buying tips and safer driving seminars as part of Oprah’s “Live Your Best Life Tour” 2005.
Media Awareness of “Be Car Care Aware” Campaign Increases Dramatically in 2004
According to the Car Care Council, media outlets are doing a good job in communicating the “Be Car Care Aware” message. The Car Care Council reported a dramatic increase in the number of stories and interviews that occurred in 2004 as a result of Car Care Council public and media relations outreach.