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Did You Know: Who Do Techs Trust?

What percentage of technicians say they would switch brands after listening to their counter pro?

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In this new weekly data series, Babcox Media Audience Insights Manager Bruce Kratofil shares a weekly industry research tidbit you’ll want to know.

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In the 2019 PARTS survey of counter professionals conducted by our sister publication, Counterman magazine, Babcox Research asked counter pros what percentage of their customers will switch brands based on counterperson recommendations. Slightly more than half of professional technicians reported they would switch brands after listening to the counter pro.

To see more data from the 2019 PARTS survey, click here.

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