OptiCat, a pioneer in developing systems and processes designed to streamline the supply of high-quality data throughout the automotive aftermarket supply chain, has reached out to TFI Envision Inc. for its expertise in developing strategic brand positioning campaigns.
The TFI Envision creative team began the process by reviewing OptiCat’s existing messaging, identifying what differentiates the company from its competitors, and what the company’s future goals are.
TFI’s review found that the three key differentiators were OptiCat’s agility to respond to its customers’ global objectives to provide flexible and secure migration of data to product and geographic markets of choice; speed to securely deliver high-quality, market-ready data to its approved channel partners in near real-time; and its knowledge and experience enabling suppliers to provide actionable data, satisfying the unique requirements of channel partners.
Based on the name “OptiCat,” the company’s key differentiators – agility, speed and instinct, TFI Envision’s creative team created the image of a fast moving cheetah speeding through the OptiCat brand mark as a visual metaphor and the headline “OptiCat-like reflexes” to reinforce the message. This concept was carried through print advertising; AAPEX trade show booth graphics; and even the company’s email signature for a coordinated launch of the new campaign.
“The TFI Envision team developed something very powerful for OptiCat,” said Bryan Thueson, COO, OptiCat.
Since 1975, TFI Envision, based in Norwalk, Connecticut, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
