National Performance Warehouse’s (NPW) President and CEO Larry Pacey has tapped Mark Noble, industry veteran of 40 years, to enhance and lead the company’s Salt Lake City, Utah, and Boise, Idaho, operations. Pacey says the Utah and Idaho area have a tremendous amount of potential yet to be unlocked and Noble’s experience in operations, sales force management, inventory management and IT at all levels makes him an ideal choice to accelerate performance.

Noble, who will serve as senior vice president of business development, has extensive experience in jobber/installer sales, most recently as vice president of Parts Depot for 25 years, handling all facets of the business, and three years as vice president of aftermarket sales for WAI Global.

Noble is well-known in industry circles and has served in many capacities with the one of the industry’s largest traditional buying groups, the Aftermarket Auto Parts Alliance, including serving on the IT and the sales and marketing committees.

Noble will take the helm at NPW’s Salt Lake City‘s West Valley facility on Sept. 26.