HOUSTON – Market research firm The NPD Group has announced the availability of commercial and retail cooling category point-of sale (POS) information from all nine automotive specialty retailers and wholesale distributors in the Aftermarket Industry Monitor (AAIM).

In 2007, NPD began re-releasing hard parts point-of-sale information, with cooperation from the nine AAIM panel companies and in collaboration with the Automotive Aftermarket Industry Association’s Category Management Committee. In addition to cooling category sales, NPD hard parts POS data includes brakes, batteries, fuel systems, filters and rotating electrical categories. Several more categories, including suspension and steering, will roll out in the months ahead.

"Reliable hard parts market information had been notoriously hard to come by until now," said David Portalatin, director of industry analysis, The NPD Group. "We designed the hard parts information from our Aftermarket Industry Monitor to provide a clear view of the marketplace with detail down to the segment and attribute levels."

For more information about hard parts POS information from NPD, contact Charlie Camaroto at 866-444-1411 or e-mail [email protected].