Niterra’s Philip Austin Chosen as AAPEX Training Event Speaker

Niterra’s Philip Austin to Speak at AAPEX Training Event

Austin will address "Mastering the 3 C's of Communication" on Wednesday, Nov. 1, at 9:30 a.m.

Niterra North America, Inc.’s Manager of Technical Training & Development, Philip Austin, has been selected to speak at this year’s AAPEX show. The event organizers’ judging panel chooses speakers from a large pool of applicants, selecting only the most influential and sought-after professionals in the automotive aftermarket, Niterra North America said.

Austin will address “Mastering the 3 C’s of Communication.” The training seminar, set for Wednesday, Nov. 1, at 9:30 a.m., is designed for service professionals interested in improving their communication skills between the technician and customer. The seminar will cover mastering the science behind the “Condition, Cause, and Correction” method and provide attendees with valuable insights on improving their shop’s authorization count, Niterra said.

“I’m excited for this opportunity to challenge, inspire, and encourage service professionals through education on improving communication and productivity,” said Austin.

Austin is a highly experienced and diverse automotive professional/educator, Niterra said. He has received executive coaching and executive leadership certifications, and has completed the Leadership 2.0 program at Northwood University. Austin has been a guest speaker for many industry affiliates and has appeared on numerous podcasts, webinars, and automotive cable TV series. He possesses several licenses and certifications in his expertise and has been recognized with several awards and accolades for his training initiatives, according to Niterra.

“Throughout his time at Niterra, Phillip has demonstrated remarkable commitment and leadership. He has expanded our reach with technicians and customers through his educational series focused on proper installation procedures and tech tips,” said Kirt Denman, director of aftermarket. “Philip’s Virtual Webinars, On-Demand Learning Modules offered through Shop Squad, and In-Person seminars are unparalleled in the industry, as evidenced by the participation amount and interaction of the attendees. He is a great asset to our team.”

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