Nexen Tire America, Inc. has announced the launch of an all-new mobile app designed specifically to provide added support to Nexen Tire’s nationwide network of dealers. The app is designed to help generate consumer leads, present Nexen Tire products in a user-friendly interface, streamline customer communications and simplify the sales process from start to finish.
The all-new app has a specific lead-generation tool which helps associate-level dealers connect with consumers in the market currently looking for tires. Available on Apple and Android mobile devices, the app also contains a consumer face that gives customers several tools to select tires, find their closest Nexen Tire dealer and even request an appointment to have new tires installed. Appointment requests made through the app are sent directly to the nearest Nexen Tire dealer of their choosing, allowing the retailer to quickly follow up with customers and begin a high-quality customer service experience that helps increase sales opportunities.
Consumers who use the locator and appointment request features on Nexen Tire’s website are also able to request quotes that will funnel through the Nexen Tire app, signaling an instant notification for dealers with the consumer’s contact information. Nexen Tire is fully prepared to support their dealers every step of the way, aiding in training of the new app, ensuring the dealer is confident in this new sales tool and doesn’t miss an opportunity to make a new sale.
The consumer side of the all-new mobile app makes finding the right tires easier than ever. The app allows customers to easily navigate through Nexen Tire’s complete tire line-up using new search features. The app also features an interactive augmented reality (AR) function allowing consumers to visualize in real-time how a new set of Nexen tires will look on their vehicle. Nexen Tire’s new app integrates its existing Dealer Locator search function, which allows users to request more information or request an appointment at their nearest Nexen Tire dealer.