New Monroe Campaign Reminds Consumers That Potholes Can Damage Shocks And Struts - aftermarketNews

New Monroe Campaign Reminds Consumers That Potholes Can Damage Shocks And Struts

A series of ads, a video, syndicated articles and a social media contest highlight the effects of poor road conditions.

MONROE, Mich. – Potholes are a fact of life in many regions, but this year they’re an especially grim reminder of one of the most severe winters in recent memory. Tenneco’s Monroe Shocks and Struts brand has launched a comprehensive marketing campaign to remind consumers that today’s poor road conditions can cause more than an uncomfortable ride; they can also damage safety-critical steering and suspension components.
 
“Potholes have broken out in the millions, and that means potentially severe wear and tear on shocks, struts and other undercar components,” said Bill Dennie, director of ride control channel management for Tenneco’s North America Aftermarket business. “In many cases, the consumer might not be able to feel the effects of worn or damaged units because they have become used to poor ride quality over the past several months.”
 
The Monroe “Potholes” campaign urges consumers to have their vehicles inspected for any damage that could affect their driving safety. For example, one or more damaged shocks or struts could degrade the vehicle’s steering, stopping and stability in certain driving situations.
 
“When a pothole breaks a wheel or tie rod or shreds a tire, the problem is immediately apparent to most drivers. A damaged shock or strut is often not obvious, yet it can still be a very serious issue that needs to be corrected as soon as possible,” Dennie said.
 
The Monroe campaign includes a series of print advertisements featuring the message, “Potholes do more damage than you think. Replace worn shocks.” Other campaign elements include a consumer safety video available on www.monroe.com as well as the “TennecoInc” channel at www.YouTube.com; a nationally syndicated news article; an innovative floor graphic designed for automotive service facility waiting areas; and a social media contest that will reward consumers for sharing photos of unusually severe potholes.
 
“Our goal is to build consumer awareness of potentially undetected steering and suspension damage,” said Tenneco Marketing Coordinator Denise Hanefeld. “Many drivers recognize that their vehicles have been exposed to a lot of abuse in recent months. We simply want them to ask a trusted service facility to verify those vehicles are capable of providing safe steering, stopping and stability in a full range of driving situations.”
 
To learn more about Monroe products and the safety-critical role of automotive ride control components, visit your local parts and/or service provider or visit www.monroe.com. Like Monroe on Facebook at www.facebook.com/monroeshocks and follow @MonroeShocks on www.twitter.com.
 
 

You May Also Like

Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green

Bendix Commercial Vehicle Systems shares that investments made in air disc brake (ADB) production over the past several years have resulted in 100% growth in its ADB production dating back to 2018, with a more than 30% increase in volume realized to date. 

According to Bendix, the ADB market for commercial vehicles in North America continues to expand, with adoption rates on Class 6-8 vehicles now exceeding 50% – up from approximately 25% in 2018.

MPA: ‘We’re as Strong as Ever’

Chairman, President and CEO Selwyn Joffe discusses what he’d like the aftermarket to know about Motorcar Parts of America.

MPAs-Selwyn-Joffe-Were-as-Strong-as-Ever
Dayton Parts Offers New Aftermarket Products

A new DPF differential pressure sensor, engine oil dipsticks and fuel injector wiring harnesses designed to match OEM spec.

Dayton-parts-releases-2-sensor-dipstick-harnesses-1400
Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles

The release covers brand-new records – those not yet in existence at the time of the previous release – as well as updates to existing records, covering OEM changes to existing vehicles, the company said.

Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles
FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for some of the most popular VIO applications are included in the release, FCS said.

FCS Introduces 42 New Numbers in May

Other Posts

USMW Releases New Fuel Pump Module Assembly

US Motor Works released Part No. USEP9214M, for several BMW applications.

USMW-Releases-New-Fuel-Pump-Module-Assembly
MEYLE Expands Electronics, Sensor Product Portfolio

The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers, as well as the expansion of its product lineup for EVs.

MEYLE Expands Electronics and Sensor Portfolio by Over 300 References
Dana, Fox Factory Collaborate on Chevrolet Silverado Truck Build

Dana 60 semi-float rear axles will be featured on the limited-edition Chevrolet Silverado Fox Factory Edition truck.

Dana, Fox Factory Collaborate on Chevrolet Silverado Truck Build
Standard Motor Products Expands Cam and Crank Sensor Program

The Standard and Blue Streak Camshaft and Crankshaft Position Sensor program features nearly 1,000 SKUs covering more than 250 million vehicles, SMP said.

Standard-Motor-Products-Expands-Cam-and-Crank-Sensor-Program