New Bosch Campaign Focuses on Innovation of Night Performance Wiper Blades

New Bosch Campaign Focuses on Night Performance Wiper Blades

Bosch FOCUS and ENVISION wiper blades are designed to make nighttime driving safer in inclement weather, the company says.

As precipitation and winter weather continue to sweep across a majority of the country, Bosch, in partnership with advertising agency Bailey Lauerman, is launching a new campaign for wiper blades. The new the “Night Vision has Evolved” campaign highlights the innovative features of Bosch wiper blades to provide optimal nighttime clarity and enhance safer night driving.

“The featured 30-second ad, titled ‘Night Eyes’ ad highlights how Bosch FOCUS and ENVISION Night Performance wiper blades are designed to sharpen nighttime visibility and provide extreme weather safety,” said Scott Sullivan, senior marketing communications specialist at Bosch AA. “People only do 25% of their driving at night, yet 50% of traffic deaths happen during this time, proving just how dangerous nighttime driving can be. When you add in inclement weather, these risks and the stress of nighttime driving continue to climb.”

Bosch FOCUS and ENVISION wiper blades are designed and manufactured with features to make nighttime driving safer in inclement weather, the company says. Advanced technology includes:

•              Blur is reduced using NightView and NightFocus technologies, which provide uniform wiping stability across the entire length of the blade for optimal night clarity.

•              Glare is minimized using ClearMax 365 rubber technology, featuring a flexible dual synthetic rubber blend and precision-cut polymer edge, creating an optimal wipe angle. The technology also promotes a longer product life, as it protects the wiping edge from deterioration by ozone, extreme weather, and road debris.

•              A night spoiler, combining a water-repelling polymer compound and a light-absorbing charcoal powder to repel water droplets and minimize ice buildup for extreme, all-weather safety.

This is Bosch wiper blades’ newest campaign in three years. “Bosch is a true innovator in the industry,” said Aaron Jarosh, creative director at Bailey Lauerman. “Because this night-focused product was a first-of-its-kind, we felt it needed a creative solution to match. We positioned the product as not only a technological innovation but also an evolution for humankind—improving night vision so drastically that they transform drivers’ eyes into those of a nocturnal creature.” Bailey Lauerman partnered with the directing duo, Humans, at Riff Raff and UPP for post-production of the campaign.

View the TV spot here: https://youtu.be/mCfumoC_SqU

To learn more about Bosch ENVISION and FOCUS wiper blades or to shop online, visit: https://www.boschautoparts.com/nightvision

You May Also Like

BendPak Partners with Expert Automotive Equipment

Expert Automotive will distribute a range of BendPak products, including car lifts, tire changers and wheel balancers.

BendPak Partners with Expert Automotive Equipment

BendPak has entered a strategic partnership with Expert Automotive Equipment to be the primary distributor for all BendPak brands and products in the Las Vegas Valley. BendPak said this collaboration marks a significant milestone for both companies, combining BendPak’s expertise in automotive lifts, wheel service equipment and shop equipment with Expert Automotive Equipment’s commitment to providing products and services to the automotive industry.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

BorgWarner Announces Plan to Reduce Supply Chain Emissions
Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts
Standard Motor Products Expands PAC-Kit Program

They are prepackaged A/C kits assembled and shipped in one package with everything customers need to perform a successful A/C repair.

Standard Motor Products Expands PAC-Kit Program
Dana Recognized as One of World’s Most Ethical Companies

Dana was recognized for a second consecutive year.

Other Posts

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.

AMSOIL 0W40 synthetic motor oil
Schrader Launches 6 OE Replacement TPMS Sensors

Application coverage for the new release includes Toyota, Lexus, Hyundai, Kia, Mazda, Chrysler, Dodge, Land Rover, Lotus, Ford and Lincoln.

Schrader Launches 6 New OE Replacement TPMS Sensors
Bosch Teams Up with Microsoft to Explore Generative AI

The collaboration between Bosch and Microsoft looks to elevate the performance of automated driving functions

Bosch-Generative-AI
Titan International, Inc. Acquires Carlstar Group LLC

The acquisition is expected to enhance Titan’s customer relationships and diversify its product portfolio.

automotive aftermarket M&A