MIAMI — National Performance Warehouse (NPW) has named Pat Saunders to the newly created position of VP sales and marketing west, effective Sept. 13. He will report to Rick Kovalick, CRO and VP of purchasing.
Saunders joins NPW from Classic Industries, a leading supplier of restoration, performance and accessories parts to a wide range of GM and Mopar brands. Prior to his position with Classic, Saunders was the sales leader on the West Coast for WD’s Keystone Automotive Operations and Reliable Automotive. He has more than 20 years of specialty industry sales and marketing experience.
“Pat Saunders is an enormous asset to the NPW Speed Warehouse Division,” said company founder and president Larry Pacey. “His tenure and extensive experience in the specialty aftermarket in selling and servicing jobbers and retailers will elevate our west coast operations to another level.”
As VP of sales and marketing, Saunders is charged with all facets of West Coast business development, including strengthening the sales forces both inside and out, expanding into new markets and energizing the existing customer base, according to NPW.
Commenting on Saunders’ appointment, Kovalick, noted, “I worked with Pat at another industry WD and was impressed how starting with virtually no sales, he quickly took control to capture significant market share in a short time. Pat comes from the industry, and we want to ensure that we continue to grow on the traditions of what Speed Warehouse customers have come to expect and just make Speed the customer’s No. 1 choice to buy their parts. We believe that Pat is the right leader for this division.”
The company also announced the promotion of Mike Montgomery to vice president of operations west.
Kovalick had this to say of Montgomery: “Mike is and has been a key player in the success of Speed Warehouse. His experience, reputation and dedication to Speed suppliers, customers and employee’s have surely earned him this position.”
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