Mickey Thompson’s Legacy Drives Rebrand

Mickey Thompson’s Legacy Drives Rebrand

A new logo, dynamic graphics and vibrant colors all pay homage to Mickey and his mantra to “stand on the gas.”

To honor the legacy of its founder, Mickey Thompson Tires & Wheels recently announced a brand refresh to help usher in the next 50 years of innovation. A new logo, dynamic graphics and vibrant colors all pay homage to Mickey and his mantra to “stand on the gas.”

The brand refresh includes a new, mobile-friendly Mickey Thompson website, featuring a dealer locator and “buy now” option. The new 2017 Mickey Thompson catalog also is available to download. Mickey Thompson’s Facebook page, Twitter, Instagram and YouTube channel also reflect the company’s refreshed look.

“Mickey Thompson was a visionary and led the industry in innovation,” said Dominick Wycoff, president of Mickey Thompson. “Our new look pays tribute to Mickey’s passion and legacy in the industry, as well as our continued promise to deliver the quality and value our customers have come to trust from Mickey Thompson Tires & Wheels.”

Click here to check out “Undisputed.” – a video honoring Thompson’s legacy.

 

 

 

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