RESEARCH TRIANGLE PARK, NC — Mark Iasiello has joined the Heavy Duty Manufacturers Association (HDMA) in the newly created position of director, member development. HDMA is the heavy-duty market segment association of the Motor & Equipment Manufacturers Association (MEMA).

Iasiello’s duties will include expansion of HDMA’s program and services to its members, and new member development. He also will lead the association’s heavy-duty aftermarket efforts, including serving as staff liaison to HDMA’s Heavy Duty Aftermarket Council and be one of the organizers of the annual Heavy Duty Aftermarket Week.

Iasiello comes to HDMA from Dayco Products Division of Mark IV Industries – Aftermarket, Tulsa, OK, where he served as Western sales manager, specialty & industrial products. He joined Dayco in 1989 as Midwest region manager, and later became South East region manager before being promoted to Western division sales manager in 1993.

He has been active in several heavy-duty and aftermarket industry associations for many years. Iasiello has been a member of the Heavy Duty Business Forum (HDBF) since 2002, and also is a member of the manufacturers liaison committee of the Automotive Warehouse Distributors Association (AWDA).

Iasiello holds the professional designation of master automotive aftermarket professional (MAAP) from the University of the Aftermarket, and completed the University’s Leadership 2010 program. He is a graduate of the University of Dayton, Dayton, OH, with a bachelor’s degree in communication arts. Iasiello also served as a captain in the Army National Guard Corps of Engineers.

Iasiello currently resides in Tulsa, OK, with his wife and two children. The family will relocate to the Research Triangle Park, N.C., area during the next quarter.

For more information about HDMA, go to: www.hdma.org.

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