YORK, Pa. – Max Dull, general manager of the MAHLE Clevite RTI division, has announced a restructuring of the division’s sales force to better serve aftermarket customers. In addition to providing overall leadership and vision for the division, Dull has taken on additional responsibility for directing the company’s sales force.
Keith Korchma, director of eastern regional sales, and William "Bill" Hetzel, director of Western regional sales for MAHLE’s RTI division, will now report directly to Dull.
“With the support of MAHLE and its worldwide resources, we are building a new division with a customer-centric focus,” said Dull. “As we put together a strategic plan and build this new structure to better support our customers, I’m pleased with the opportunity to work directly with our customers and field sales team. This new structure provides a strong foundation for the new products and product enhancements that MAHLE RTI will introduce in 2014.”
Dull is an experienced senior-level sales and marketing executive with many notable aftermarket companies including Beck/Arnley, Affinia, Uni-Select, AE Clevite and Dana. He spent many years running Beck/Arnley, an aftermarket import parts specialist. He joined MAHLE in October 2013.
Korchma has been with the MAHLE Clevite RTI division since 2011 and is responsible for leading, managing and executing the sales function for the company within the Eastern U.S. and Canada. He has broad-based experience in aftermarket sales, including with Three Plane and Co., Kuryakyn, Stingray Distribution, StreetGlow, DiabloSport and Ed Morse Automotive Group.
Hetzel joined the company in 2012, bringing more than 35 years of automotive equipment expertise to the MAHLE Clevite RTI division. He has worked for Bear Automotive Service Equipment, Rotary Lift, Hennessy Industries, Snap-on Equipment and Bosch Equipment. He has held management positions in customer service, field service, technical service and sales. Hetzel is based in Nashville and responsible for all sales west of the Mississippi in the U.S. and Canada.
In conjunction with the restructuring, Dull also announced the departure of Mike Cable, vice president.
