Magna’s Camera-Based Technology Helps Take The ‘Distracted’ Out Of Driving

Magna Camera-Based Tech To Help Curb Distracted Driving

Fully integrated, intelligent system detects, predicts and alerts distracted driver.

As distracted driving remains one of the leading causes of vehicle accidents around the world, Magna is combining its expertise in cameras and mirrors to help automakers make roads safer. Magna’s new Driver Monitoring System is an advanced technology that alerts drivers when they take their eyes off the road for too long.

The market-ready solution is integrated into an interior mirror and meets global regulations related to the detection of distracted driving. It utilizes proven camera-based technology to monitor the driver’s head, eye and body movement to detect distracted behavior, drowsiness and fatigue.

In addition, the technology accounts for normal driving actions, such as looking in the side-view mirrors. If distracted behavior is detected, the driver is alerted through customizable audible or visual notifications. Integrating the camera with the interior mirror provides the best unobstructed view to the driver and offers the best vantage point for additional occupant monitoring features. The system is scalable to also include features such as child presence detection, seat belt detection and identifying specific passengers to enable user preference memory settings.

“Magna’s Driver Monitoring System offers automakers and consumers a future-focused solution that addresses a significant societal issue – distracted driving,” said John O’Hara, President of Magna Mirrors and Electronics. “The system is a natural extension of our leadership expertise in cameras and mirror technology and demonstrates our systems-level approach that brings innovative solutions to industry challenges.”

The National Highway Traffic Safety Administration (NHTSA), marks each April as Distracted Driving Month and reminds us that distracted driving has become a leading cause of accidents and fatalities on U.S. roadways. NHTSA estimates that distracted driving killed 3,142 people in 2019, a 10% increase from 2018.

Magna’s flexible, full-systems approach allows driver monitoring technology to be easily integrated with an interior mirror or other vehicle structures utilizing a camera and electronic control unit, or camera and domain controller solution based on the varying needs of customers.

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