Magna’s Camera-Based Technology Helps Take The ‘Distracted’ Out Of Driving

Magna Camera-Based Tech To Help Curb Distracted Driving

Fully integrated, intelligent system detects, predicts and alerts distracted driver.

As distracted driving remains one of the leading causes of vehicle accidents around the world, Magna is combining its expertise in cameras and mirrors to help automakers make roads safer. Magna’s new Driver Monitoring System is an advanced technology that alerts drivers when they take their eyes off the road for too long.

The market-ready solution is integrated into an interior mirror and meets global regulations related to the detection of distracted driving. It utilizes proven camera-based technology to monitor the driver’s head, eye and body movement to detect distracted behavior, drowsiness and fatigue.

In addition, the technology accounts for normal driving actions, such as looking in the side-view mirrors. If distracted behavior is detected, the driver is alerted through customizable audible or visual notifications. Integrating the camera with the interior mirror provides the best unobstructed view to the driver and offers the best vantage point for additional occupant monitoring features. The system is scalable to also include features such as child presence detection, seat belt detection and identifying specific passengers to enable user preference memory settings.

“Magna’s Driver Monitoring System offers automakers and consumers a future-focused solution that addresses a significant societal issue – distracted driving,” said John O’Hara, President of Magna Mirrors and Electronics. “The system is a natural extension of our leadership expertise in cameras and mirror technology and demonstrates our systems-level approach that brings innovative solutions to industry challenges.”

The National Highway Traffic Safety Administration (NHTSA), marks each April as Distracted Driving Month and reminds us that distracted driving has become a leading cause of accidents and fatalities on U.S. roadways. NHTSA estimates that distracted driving killed 3,142 people in 2019, a 10% increase from 2018.

Magna’s flexible, full-systems approach allows driver monitoring technology to be easily integrated with an interior mirror or other vehicle structures utilizing a camera and electronic control unit, or camera and domain controller solution based on the varying needs of customers.

You May Also Like

Shop-Ware Partners with Amazing 7 on Phone Integration

The integration allows repair shop staff members to gain valuable context to incoming phone calls and respond to customers accordingly.

Shop-Ware-Amazing-7-phone-integration

Shop-Ware, an automotive repair shop management software, announced its first direct telephone integration with partner Amazing 7 LLC. Telecommunications integration across hardware and backend software represent Shop-Ware’s latest expansion of shop management solutions, the company said.

The integration allows repair shop staff members to gain valuable context to incoming phone calls and respond to customers personally and intelligently. Simultaneously, on-screen notifications give staff members pertinent information to incoming calls, including: current repair status, returning customer inquiries and lifetime value, as well as unidentified numbers for new customers or solicitations. Staff can quickly link calls to relevant repair orders or customer lookups based on phone number match criteria, Shop-Ware said.

Continental, Synopsys Team Up on Automotive Software Development

The collaboration aims to accelerate the development and validation of software features and applications for the Software-Defined Vehicle.

Epicor Unveils Digital Cataloging, Future Plans

The new catalogs use Epicor-validated, ACES-compliant data and an “Intelligent Search” feature to find the right part quickly.

Epicor digital catalog
Epicor Launches Automotive B2B eCommerce Platform

The Epicor Commerce for Automotive platform features multi-seller support and parts lookups for distributors and their customers.

Epicor commerce for Automotive
Marelli Launches Fuel System for Hydrogen Propulsion Systems

Marelli will present a variety of new technology at the CTI Symposium in Germany, Dec. 5-6.

Other Posts

AI in the Aftermarket: Endless Applications Yet Hurdles Remain

The automotive aftermarket is delving into AI and ways it can help businesses be more productive and effective.

Intellias to Showcase HMI, ADAS and More at CES 2024

The company also will unveil the next generation of its IntelliKit, a portable fully-integrated digital cockpit.

Anyline Partners with Treads to Simplify Car Ownership

Anyline has partnered with Treads, an AI-driven car management subscription service, to enhance analytics for car owners.

Anyline Trends partnership
Unifying Your Parts Technology to Eliminate Channel Conflict

Harmonizing various channels in your eCommerce strategy through unified technology helps build an agile business model.

ecommerce channel conflict auto parts suppliers