Magic Johnson Opens AAPEX 2023 with Inspirational Message

Magic Johnson Opens AAPEX 2023 with Inspirational Message

In the same way Johnson reinvented himself, he encouraged audience members to do the same when facing change.

NBA Legend Earvin “Magic” Johnson delivered an inspirational message on winning to AAPEX 2023 attendees, sharing insights and advice that guided him during his basketball career and later as a businessman working primarily in urban communities.

“My brand and I started on the basketball court … I was all about winning at an early age,” said Johnson. He recounted his high school basketball journey in Lansing, Mich., that with hard work and practice, turned a team with a losing culture for 40 years into winners.

He spoke about his NBA days of competing against Larry Bird, saying, “All of us here have competitors. They make you better and guess what, you make them better.”

After a successful 12-year NBA career, Johnson knew he wanted to be a businessman. He turned to mentors to help him better understand business and learn what resonated best in urban communities. He invested in movie theaters and built 125 Starbucks in 40 different markets across America. “You have to understand your customer base and overdeliver to them. Then they become your brand ambassadors,” said Johnson. “When you treat your customer well, they’re going to tell 100 people. They’re going to tell everybody their car is running well because you took care of them.”

In the same way Johnson reinvented himself, he encouraged audience members to be prepared to reinvent themselves when facing change. He also suggested to reach out and give back to help others achieve their goals.

Johnson shared how to cultivate a winning mindset even when facing difficult situations. His advice: “Move on very fast – if someone didn’t do the job, next time let’s do it better. Don’t dwell, life keeps moving. Understand what you don’t know, do your research and hire the best of the best.”

Johnson’s keynote took place on Oct. 31 and was preceded by a presentation on the automotive aftermarket by Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers, and Bill Hanvey, president and CEO, Auto Care Association. Their message focused on Right to Repair, one of the most critical challenges facing the automotive aftermarket, and how it is vital to ensuring a prosperous future for the industry. For more information, visit repairact.com.

AAPEX 2023 opened Tuesday, Oct. 31 and will run through Thursday, Nov. 2, at The Venetian Expo in Las Vegas.

You May Also Like

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

Returning this year will be the second-annual MEMA Aftermarket Startup Challenge where startups will pitch their technologies to a panel of venture capital experts as well as conference attendees who can then vote for their favorite startup pitch in real-time.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

MEMA Aftermarket Suppliers announced the 2024 Aftermarket Technology Conference will take place October 13-15, 2024, in Clearwater Beach, Fla. This is the "premier technology event in the North American aftermarket, providing a pivotal platform for showcasing the most critical and emerging technologies influencing the industry," according to MEMA Aftermarket Suppliers.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting
Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX, which was hosted in Nashville, April 24-28, at the Gaylord Opryland Resort & Convention Center.

STX Wrap Up
TBC Corp. Hosted ‘Take Your Child to Work Day’

Children of TBC employees learned about tires, and even ate lunch with the company’s new CEO, Don Byrd.

Automotive Communications Council Unveils Annual Conference Agenda

The conference theme of the “Backstage Pass” is more than just a theme; it is a promise to provide attendees with an exclusive look into the innovative strategies, cutting-edge technologies and creative ideas shaping the future of automotive communications.

Automotive Communications Council

Other Posts

Registration Open for MEMA Aftermarket Technology Conference

The event will take place October 13-15, in Clearwater Beach, Florida.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference
2024 SEMA Show Registration Now Open

Representatives from more than 2,000 companies prepare to select their exhibit space during Priority Space Selection, April 29-May 15.

Registration for AAPEX 2024 Now Open

AAPEX is the only event that combines live, interactive demos and training; expert-led business education; and in-person connection with the global automotive aftermarket community.

Keynote speaker announced for AAPEX 2024
What to Expect at AAPEX 2024

The 2024 AAPEX Show will take place November 5-7 in Las Vegas.

AAPEX