BUFORD, Ga. – Lund International Holding Co., a portfolio company of Highlander Partners L.P., has announced the acquisition of the Prestige Fender Flare assets of Empower Group Inc. Prestige Fender Flares is a designer and producer of premium quality fender flares sold throughout the United States. Lund is a manufacturer of branded automotive aftermarket accessories for a full assortment of passenger cars and light trucks, as well as the heavy truck category.
Prestige co-founders Anthony Liu and Robert Chen will join Lund in a management capacity focusing on new product development. In six short years, they have developed a thorough and complete offering of fender flares for light trucks and SUVs.
Mitch Fogle, president of Lund, said, "The addition of Prestige’s fender flares to the Lund family of products solidifies our leadership in the automotive aftermarket accessories industry. We look forward to working with Anthony and Robert to maximize the potential of the excellent product offering they have developed and exploit their combined new product ideas."
Prestige is the first add-on acquisition completed by Lund under Highlander’s ownership. Jeff Hull, chairman of Lund International and managing partner of Highlander, said, "This acquisition is validation of Lund’s desire to be a leader across all product categories in the exterior aftermarket automotive accessories market. It also serves as confirmation of our ongoing interest in utilizing an acquisition-based strategy as appropriate to complement our organic growth efforts. We continue to evaluate numerous other potential acquisitions and are always on the lookout for new opportunities."
