LOCTITE Named Official Adhesives And Sealants Brand For Lucas Oil Off Road Racing Series In 2014 - aftermarketNews

LOCTITE Named Official Adhesives And Sealants Brand For Lucas Oil Off Road Racing Series In 2014

Henkel Corp. and its Loctite brand of engineering adhesives and sealants will again be title sponsor of the third Annual Loctite Fight Under the Lights for rounds 13 and 14 (Friday, Sept. 19 and Saturday, Sept. 20) of the Lucas Oil Off Road Racing Series at the Las Vegas Motor Speedway.

CORONA, Calif. – Henkel Corp. and its Loctite brand of engineering adhesives and sealants will again be title sponsor of the third Annual Loctite Fight Under the Lights for rounds 13 and 14 (Friday, Sept. 19 and Saturday, Sept. 20) of the Lucas Oil Off Road Racing Series at the Las Vegas Motor Speedway. In an expanded role with Team Lucas for 2014, the Loctite brand also will become the official adhesives and sealants sponsor of the entire 16-round Lucas Oil Of Road Racing Series.
 
Mike Shannahan, marketing director for Henkel’s North American General Industrial business, said, "Henkel is very excited to sponsor the series for the upcoming 2014 season. Our Loctite brand of adhesives and sealants are commonly used throughout the race tracks, ensuring that the drivers achieve maximum performance from their vehicles. This sponsorship is a natural fit to demonstrate the high performance and reliability of the Loctite brand, including our line of Loctite threadlockers that prevent loosening of threaded assemblies."
 

You May Also Like

MAHLE Releases 2023 Sustainability Report

MAHLE noted it made significant progress in reducing its CO2 emissions, and increasing the use of renewable electricity.

MAHLE Releases 2023 Sustainability Report

MAHLE announced it released its 2023 Sustainability Report, where key achievements included:

-CO2 emissions were significantly reduced;-Use of renewable electricity increased;-Climate targets for 2020 were validated by the Science Based Targets Initiative (SBTi);-Process for more sustainable product development was implemented;-Progress was made in occupational safety; and-Sustainability goals are firmly anchored in group strategy  

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson

Other Posts

Transtar Industries Continues Rapid Product Line Expansion 

The company is now offering OE recycled engines, in addition to its expansive line of OE recycled transmissions and transfer cases.

ZF Cleans Up Metro Park for Earth Day

ZF said the effort was in line with its dedication to sustainability, zero-waste and circularity.

ZF Cleans up Metro Park
PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

Motorcar Parts of America’s Selwyn Joffe on Core Values

Sustainability is embedded in every facet of the company’s operations, Joffe affirmed.

Motorcar Parts of America's Selwyn Joffe on Core Values