Jennifer Tio Receives 2023 AWDA Pursuit of Excellence Award

Jennifer Tio Receives 2023 AWDA Pursuit of Excellence Award

Under Tio’s leadership, Maximum Marketing Services has been recognized with numerous honors and awards.

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2023 Pursuit of Excellence Award to Jennifer Tio, president and CEO of Maximum Marketing. The award was presented by AWDA Secretary Chase Baxley at the association’s 2023 Annual Conference on Oct. 29 in Las Vegas.

Established in 1983, the Pursuit of Excellence Award is presented exclusively to an AWDA member for special achievement and for the setting of high standards as an example for others to follow, in business and in volunteer or advocacy efforts.

Jennifer Tio joined Maximum Marketing Services, Inc. in 1985 as an account executive and currently serves as the president and owner of the agency. She has spent her career providing communications and consulting services to a wide variety of clients doing business in the motor vehicle aftermarket.

A talented business professional, Tio is experienced in the management and execution of effective marketing programs, from advertising and public relations to sales support and promotions. She is an accomplished focus group moderator and under her leadership, Maximum Marketing Services has been recognized with numerous honors for award-winning designs and successful communications programs.

Tio is an aftermarket industry advocate and active in many professional organizations, including the University of the Aftermarket Foundation where she holds the role of executive director.

She has served as president of the Car Care Council Women’s Board (now Women in Auto Care) and treasurer of the Automotive Communications Council.

Tio received an Automotive Aftermarket Professional (AAP) designation and was recognized with the Northwood University Automotive Aftermarket Management Education Award. She has also been honored as Aftermarket Woman of the Year.

A Chicago-area native, Tio earned a Bachelor of Business Administration degree from Saint Mary’s College in Notre Dame, Indiana and a Master of Business Administration in marketing and finance from Loyola University of Chicago.

You May Also Like

Dayco Announced as Title Sponsor for 77th Annual AWDA Conference

This is the third year Dayco has served as the title sponsor of the annual business event.


The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association announced Dayco as the title sponsor for the 77th annual AWDA Business Conference. This is the third year Dayco has served as the title sponsor of the annual business event, which brings together the aftermarket industry’s premier companies for high-level, private, one-on-one business meetings Nov. 3-7, 2024, in Las Vegas, Nevada, during Industry Week.

MEMA’s Ana Meuwissen Speaks at TRB Roadway Safety Conference

A panel discussion on June 25 featured industry leaders discussing advancements in roadway safety.

MEMA Top Suppliers Directory Open For Submissions

The deadline to submit or update information for the 2024-2025 directory is Friday, Aug. 16.

MEMA Aftermarket Startup Challenge Returns

The challenge will enable emerging aftermarket technology startups to showcase their innovations that will impact the future of the industry, the organization said.

MEMA Aftermarket Startup Challenge Returns
SEMA Announces Board of Directors’ Election Results

The board members are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep, and services.

Other Posts
Navistar Honors Top Suppliers with Excellence Awards

The company honored a total of nine suppliers in the categories of Performance and Leadership.

Navistar Honors Top Suppliers with 2024 Excellence Awards
SMP Honored by U.S. News and World Report

Standard Motor Products was recognized as one of U.S. News and World Report’s Best Companies to Work For, and was named one of the Best Companies to Work For in the Northeast.

Cooper Standard Wins Seraph Operational Excellence Award

Cooper Standard is one of five companies Seraph is celebrating this year.  

Cooper Standard
SMP Receives GM’s Supplier Quality Excellence Award

Suppliers who achieve this award have met stringent quality performance criteria and have demonstrated trust and transparency while working toward shared goals.