FULLERTON, CA — Yokohama Tire Corp. has appointed James Mayfield to the newly created position of director of ADVAN Products. ADVAN is Yokohama’s ultra-high-performance tire line and is the company’s flagship product.
According to Jim MacMaster, Yokohama executive vice president, business division, Mayfield, who was most recently the vice president of marketing at DelNat Corp., will start the second week of April and work out of Yokohama’s U.S. corporate headquarters in Fullerton, CA. Mayfield, who will report to MacMaster, will be instrumental in creating future distribution avenues and programs for the introduction of ADVAN to consumers of original equipment vehicles fitted with ADVAN as well as to the replacement channel.
Mayfield possesses more than 20 years in the tire industry, including several positions at Continental Tire of North America such as vice president of original equipment sales, western regional manager of commercial sales, director of corporate marketing, and general brand manager. Mayfield is a graduate of the University of North Carolina, Chapel Hill.
For more information about Yokohama, go to: yokohamatire.com .
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