Quadratec, the world’s largest independent retailer of parts and accessories for Jeep vehicles, recently announced the promotion of Rob Jarrell to video production manager of both its Jeep and Bronco divisions, effective immediately.
Jarrell, known as the “face of Quadratec” throughout the Jeep industry, brings 12 years of experience as a graphic designer and host of the company’s popular YouTube channel. His instructional and informative videos have been viewed by millions across the globe, while helping pioneer the development of programming for brands throughout Quadratec’s portfolio.
“As Quadratec continues to grow, executing a comprehensive video content strategy becomes more important than ever,” Jarrell said. “I’m very excited to step into this new role and lead the video department as we expand with the addition of new content for the Ford Bronco, while also continuing to engage and entertain our growing Jeep audience as well.”
He will continue as the company’s Jeep-based YouTube host and oversee the video department as it expands into producing Ford Bronco content for Quadratec’s new Stallion4x4 division.
“High-quality and informative video programming is a cornerstone of our content strategy, and we believe Rob does this better than anyone else in the industry,” said Quadratec Director of Creative Content Eric Ammerman. “He brings a unique perspective of storytelling, and we’re excited to see this vision translate to a whole new Bronco audience.”
