Hyundai Mobis to Present its Latest Automotive Innovations in Europe

Hyundai Mobis to Present Automotive Innovations in Europe

The company will introduce next-generation braking and steering technology on a motor racing track.

Hyundai Mobis says it is quickly developing its presence in the European market, with technologies for autonomous driving, infotainment and electrification.

Hyundai Mobis will hold a Tech Show for two days on June 14 and 15 to present its latest innovations to its customers. In addition to introducing new products, MOBIS also will present key technologies on demonstrator vehicles

This Tech Show will be held at the JP Beltoise Circuit, a racing track, which consists of high-speed tracks, circular tracks, and straight tracks.

Among the 27 brand new technologies Hyundai Mobis will unveil are: AR Head Up Displays (HUDs), Grille Lighting, Swivel Displays, In-Cabin Sensing, In-Wheel Systems, and Rear Wheel Steering systems (RWS). The show will cover all essential technologies in the field of Autonomous Driving, Electrification, and In-Vehicle Infotainment (IVI). These technologies, designed to meet strict European requirements in terms of quality and sustainability will be embedded on electric cars and 48v mild hybrid cars.

According to Axel Maschka, head of Global OE Sales, executive vice president at Hyundai Mobis, “Hyundai Mobis will increase the number of new orders for our latest products to satisfy the needs of European Customers and mount diverse Tech Marketing campaigns.”

In order to further increase touchpoints with customers worldwide, Hyundai Mobis participated in the IAA (International motor show in Germany) in September 2021 and in the CES in Las Vegas in January this year. Hyundai Mobis also set up new key account management (KAM) organizations in North America, Europe and Japan and expanded its R&D network of engineering experts from various automotive fields to best address regional customers´ needs and expectations.

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