Enerpulse Technologies, manufacturer of Pulstar Spark Plugs, has partnered with performance warehouse distributor Hoerr Racing Products to distribute the company’s spark plugs. Hoerr Racing Products, established in 1998, is a parts distributor offering more than 400 racing and high-performance product lines to the motor sports and the high-performance aftermarket.

“In June we announced a shift in our sales strategy to focus on performance warehouse distribution. This partnership with Hoerr Racing Products is the first of many partnerships we plan to secure in support of this effort,” said Matt Ingram, director of sales for Enerpulse Technologies. “We are excited to announce a relationship with Hoerr Racing Products so quickly, since they are one of the most knowledgeable and experienced racing and performance distributors in the industry. We plan to work with the Hoerr sales staff to educate their customers on the performance gains and other benefits available through Pulstar Spark Plugs.”

Jason Mitchell, president of Hoerr Racing Products, added, “We are excited to be bringing on the Pulstar Spark Plug line. The technology is impressive and I’m positive the benefits delivered by Pulstar will greatly appeal to our clients and their customers.”