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HD Dialogue Agenda to Include Futurist, Author and Demographer Kenneth Gronbach

In his presentation at HDD’09, Gronbach will drill-down into the game-changing realities of rapidly shifting U.S. demographic trends, and the effect these trends will have on the commercial vehicle industry and our whole society.

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RESEARCH TRIANGLE PARK, N.C. – Noted author, futurist and demographer Ken Gronbach will speak at this year’s Heavy Duty Dialogue ’09 (HDD’09), which takes place Monday, Feb. 16 under the theme of " The Commercial Vehicle Industry in Transition."

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Gronbach is a marketing expert who regularly provides counsel to Fortune 500 companies as well as large and small privately held businesses across the United States. In his 2005 book “Common Census, the Counter-Intuitive Guide to Generational Marketing,” Gronbach translated a fascinating common sense understanding of shifting demography and the related opportunities and consequences. His new book, “Age Curve, How to Profit from the Coming Demographic Storm,” published in 2008, details the secrets of positioning your business or organization in front of new markets and advancing populations.

In his presentation at HDD’09, Gronbach will drill-down into the gamechanging realities of rapidly shifting U.S. demographic trends, and the effect these trends will have on the commercial vehicle industry and our whole society.
 
“We are very pleased at the opportunity to have Ken Gronbach bring his views and insight on the challenges facing business in light of the changing U.S. workforce to our members and attendees at Heavy Duty Dialogue ’09," stated Tim Kraus, president and COO of Heavy Duty Manufacturers Association. "His insight will provide attendees a viewpoint many businesses have not considered before and one that will have a profound workforce impact.”
 
The HDD’09 program content will also include coverage of major issues such as a legislative and regulatory discussion, a CEO panel on mega trends and strategy, an industry forecast – defining the near and long term future for the industry, a high-level presentation on U.S. energy policy, economic and environmental sustainability and the discussion on the “developing storm” of a generationally diverse workforce.
 
Heavy Duty Dialogue ’09 will be held Feb. 16 at the Rosen Centre Hotel and the Orange County Convention Center in Orlando, Fla., just prior to Heavy Duty Aftermarket Week ’09.

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For more information, go to: www.hdma.org.  
 

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