From Tire Review
Hankook’s Winter I*cept Evo ultra-high performance winter tire was honored with the Good Design Award 2012 in the transportation design category.
The Good Design Award program, which started in 1950, judges products in various categories based on innovative design, new technologies, materials, construction, concept, energy efficiency and more. For 2012, the Good Design Award honored approximately 500 product designs and graphics from 48 countries.
“This award certainly proves Hankook’s competitiveness in the global industry with leading technology, product performance and design,” said Ho Youl Pae, Hankook’s senior vice president of marketing strategy. “Hankook will continue its relentless effort to produce the best tire products in terms of quality and performance, but also in terms of its design and eco-friendliness.”
The Good Design Award program is organized by the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Center for Architecture, Art, Design and Urban Studies.