WAYNE, N.J. Hankook Tire today has announced it will again be the exclusive tire supplier for the upcoming season of Car Warriors. The show, returning for a second season this Friday, Feb. 24th at 10 p.m. ET, will feature Hankook’s tires in an ultimate car building competition, which pits two of the country’s most talented and colorful local garages in a 48-hour race to build an entire custom car.
“We are excited to be back for Season Two of Car Warriors,” said Soo Il Lee, president, Hankook Tire America Corp. “As we continue to grow, reach new heights with our brand and achieve further market penetration here in the U.S., strategic marketing efforts like this give us a unique opportunity to not only highlight our innovative technology and leading products but also engage consumers in new ways.”
Hankook said continued involvement in Car Warriors is an integral part of its ongoing marketing and brand awareness efforts. In addition to Car Warriors, the Hankook brand can be seen in print, web and broadcast advertising, court-side at men’s and women’s college basketball games, behind home plate at 26 Major League Baseball (MLB) parks across the country, in New York City on Hankook’s Times Square billboard, and at motorsports events such as the Formula Drift racing series.