WAYNE, N.J. Destin, Fla., resident Mona McHenry was the grand prize winner in Hankook Tire America’s “Great Hit” sweepstakes, earning a brand-new 2012 Volkswagen Passat TDI SEL.
McHenry, who entered the promotion online, received the keys to the car on Jan. 30 from Hankook’s Shawn Denlein, senior vice president of sales, at a Pep Boys store in Destin.
“When I found out, I won I just couldn’t believe it,” said McHenry. “This comes at such a great time, it’s really a dream come true.”
“As we have quickly and effectively grown our brand awareness and market traction here in the U.S., conventional and nonconventional engagement with customers have been instrumental to our efforts and will continue to play an active role in our overall strategy moving forward,” said Denlein. “Programs like our ‘Great Hit’ promotion, coupled with our continued focus on R&D, innovative products and technologies, and strong vision, are critical to increasing both mindshare and marketshare.”
Hankook will continue its baseball-themed promotions in 2013 with the launch of the ‘Great Catch’ rebate and car giveaway promotion, launching in April.