WAYNE, NJ — Hankook Tire America Corp. has appointed Jeff Koehler to the position of motorsports marketing manager. Koehler brings with him a passion for high-performance motorsports as well as experience both managing and competing in racing events.
Koehler is a founding member of the National Auto Sport Association’s Northeast Region and has served as both assistant director and marketing manager. In his free time, he races competitively with NASA’s Northeast, Mid-Atlantic and Ohio/Indiana regions where he has placed second and third in class. He was also the 2003 Class E Season Champion in NASA Autocross.
Koehler has a bachelor’s degree in advertising from Southern Methodist University and more than 10 years of advertising and marketing experience, specializing primarily in the automotive industry. He has worked with AMCI (Automotive Marketing Consultants Inc.) for clients that include Mazda, Mercedes-Benz, AMG and Pontiac.
Koehler can be reached at: [email protected] .
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