In order to respond to new customer groups in the aftermarket, Haldex is adding to its portfolio by relaunching its Midland brand. The company says this label forms a product line based on solid and robust engineering and is thoroughly tested for compliance with Haldex standards.
Midland products include actuators, air tanks, air coils and air tubes, as well as electrical coils, clutch, fittings, glad-hands and water pumps. All Midland products come with a full warranty.
Haldex also offers remanufactured products under the Like Nu brand. The company says the range of Like Nu products is extensive, covering product categories such as air compressors, air dryers, clutches, fan clutch, air conditioning compressors, hydraulics, power steering, starters and alternators, water pumps and wiper motors.
The company says the Midland and Like Nu brands cater to price-conscious customers who are looking for proven quality at great prices. Demand is rising in this segment, particularly with older vehicles, which are increasing in the market. With Midland and Like Nu, Haldex is presenting a range tailored to this growing sector.
The company says the benefit of the new Haldex portfolio for customers and the industry is that it’s a one-stop shop and, together with the established Haldex premium products, the range forms a complete product package. This means not only proven quality but also the backing of a reliable partnership, handling and service organization, according to Haldex.
