Gold Eagle Co. has partnered with Mecum Auctions, one of the world’s largest collector car auction companies. Through this new multi-year partnership, Mecum will feature a series of educational and engaging programs for event attendees and viewers at home, kicking off in January 2016 at the Mecum Auction in Kissimmee, Florida — Mecum’s largest event of the year.

“It’s an honor to partner with such a recognized and respected name in the auto industry, and we look forward to a long relationship with Mecum Auctions,” said Tom Bingham, senior director of marketing at Gold Eagle. “Through this partnership, we plan to explore new ways to engage with our current and future customers and collect valuable insights to help with our future automotive product developments.”

Gold Eagle’s top-selling brands, STA-BIL and 303 Products, will be featured as part of the agreement across multiple platforms from branding and signage at Mecum events to online spotlights and on NBCSN. Gold Eagle also will have a dedicated booth where attendees can experience STA-BIL and 303 Products firsthand and learn how to protect their vehicles from the inside out.

“We focus on partnering with brands that share similar ideals and convey the same type of love for all types of vehicles, and Gold Eagle is a perfect fit given its legacy and dedication to the industry,” said Ben Mecum, co-owner of Mecum Auctions. “We are excited to kick off our partnership and can’t wait to bring the joint experience to our customer and fan base across the country.”