FARMINGTON HILLS, Mich. — Global friction materials manufacturer FRAS-LE has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket. Mordue will oversee the growth of FRAS-LE’s line of disc brake pads, launched in 2009, in the North American automotive aftermarket.
“We are extremely pleased to have Randy on board," said FRAS-LE North America’s Director of Operations Zomar Oliveira. "We feel his new position is vital in building the FRAS-LE brand in the automotive aftermarket. The experience he brings to the table is invaluable.”
Mordue’s position at FRAS-LE is new he will serve as the company’s first director of sales and marketing for the North American light vehicle aftermarket.
Mordue has more than 25 years of experience in sales, marketing, national account and new business development within the automotive aftermarket industry. Previously, Mordue served as Akebono Brake Corp.’s general manager of sales and marketing.