Connect with us

New Tech

Foresight, ZF Partner on Joint Proof of Concept Project

The POC project follows Foresight’s winning of ZF Pitch Event, focused on auto electronics and ADAS applications, at CES 2022 earlier this year.


Automotive vision systems provider Foresight Autonomous Holdings Ltd. announced the signing of an agreement for a joint proof of concept (POC) project with ZF North America, Inc.


The POC project follows Foresight’s winning of the ZF Pitch Event held at the 2022 CES exhibition in January this year, Foresight says. The ZF Pitch Event focused on automotive electronics and advanced driver assistance systems (ADAS) applications.

Several startups were picked to pitch their technology concepts to ZF’s leadership team with the winner receiving funding for a joint proof of concept project with ZF. Since the ZF Pitch Event, the parties have initiated the POC project.

“We are always looking for the next innovative solution, seeking to enhance vehicle safety and driver comfort and convenience,” said Marc Bolitho, senior vice president, engineering for the Electronics and ADAS Division at ZF. “Foresight’s capabilities offer a potential valuable solution that could be readily deployed without requiring additional hardware and design changes.”


“We are honored to have been selected by ZF’s leadership team to conduct a joint POC project using our innovative solution for automotive electronics and ADAS applications,” said Haim Siboni, CEO of Foresight. “We believe that conducting a POC project with one of the world’s top Tier One automotive suppliers once again validates the added value of our technology for enhancing existing ADAS systems.”



Sponsored Content

Why OE Spark Plugs May Not Always Be the Best Option